PurefectionLA
Spa in Toluca Lake, CA
PurefectionLA is run by Gabriella Price, who founded the business and serves as its president. The studio is in Suite 203 at 10137 Riverside Drive in Toluca Lake, and everything is booked by appointment through Vagaro.
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PurefectionLA is run by Gabriella Price, who founded the business and serves as its president. The studio is in Suite 203 at 10137 Riverside Drive in Toluca Lake, and everything is booked by appointment through Vagaro.
The business says it is built around education, transparency and long-term skin goals rather than quick fixes. It recommends that new clients start with a 20-minute virtual consultation, which costs $100 and puts $50 toward a full routine product purchase. The business says its treatments are not designed to work as one-off facials.
New clients are steered through a set sequence. The first visit is the New+Returning Client Facial Treatment, a 90-minute session that includes a review of skin concerns, current products, and a home care and in-office plan. A follow-up appointment is booked 7 to 10 days later. Regular clients can book the Maintenance Facial Treatment.
Facials are the core of the menu, ranging from a 75-minute custom facial with enzyme cleansing, acid exfoliation, extractions, LED therapy and a finishing serum, moisturizer and SPF, to a 90-minute advanced correction facial that uses a hydro exfoliation device. Peels include a brightening peel and customized Jessner's peels offered at light, medium or deep penetration.
The business says it is an insured member of the Toluca Lake Chamber of Commerce and that its formulas are dermatologist-approved. Its home page shows a 5.0 rating from 55 reviews. It also hosts a podcast that covers acne, anti-aging, chemical peels, skincare routines and common industry myths.
The business describes its approach as combining advanced clinical treatments with a focus on skin health and customized visits, and says it prioritizes education, transparency and longer-term results.
Services
Final prices may vary.
Optional additions to a facial, including dermaplaning and a back treatment that is booked only with a full custom facial.
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Dermaplane Add On $75
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Back Treatment (add-on) $100
Eyebrow styling that covers mapping, waxing, tweezing as needed, trimming and tint.
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Eyebrow Styling $40
A 20-minute virtual consultation that new clients are encouraged to book before their first treatment.
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Virtual Consultation $100
Facials from a follow-up visit and maintenance treatment to custom, correction and first-visit sessions.
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New Client Follow-Up Appointment $85
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Maintenance Facial Treatment $160
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Custom Facial $200
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Advanced Correction Facial Treatment $250
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New+Returning Client Facial Treatment $250
Keratin lash lift for longer-lasting lash curl.
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Eyelash Enhancement (Keratin Lash Lift) $125
Lash enhancement and a customized Jessner's peel offered in the other treatments group.
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Eyelash Enhancement $125+
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Customized Jessner's Peel - LEVEL II & III PEEL $300+
A brightening Level I peel and customized Jessner's peels for clients who have been prepared for them.
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Brightening Peel - Level I Peel $100
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Customized Jessner's Peel - Level II & III $300
Photos
Meet the team
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Gabriella Price
Founder and President, Licensed Esthetician
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Jessica Stratman
Licensed Esthetician
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Lisa Stiles
Licensed Esthetician
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.purefectionla.com (opens in a new tab)
- Highlights
- Virtual consultation required for first-time clients, with $50 of the fee credited toward a full routine product purchase
- New+Returning Client Facial Treatment includes a home care and in-office plan
- Customized Jessner's peel offered at light, medium or deep penetration
- Keratin lash lift that the business says lasts two to three months with no maintenance
- Free shipping on product orders over $150
- Own skincare lines, PurefectME, ProtectME and Essentials
- Good for
- first-time clients
- regular clients booking maintenance visits
- clients who want a personalized skincare plan
- clients interested in peels
- lash lift and brow shaping clients
- acne-prone skin
- Treats
- acne
- hyperpigmentation
- fine lines and wrinkles
- sun damage
- unwanted peach fuzz
- dull skin
- brow shaping
- lash enhancement
- Techniques
- enzyme cleansing
- acid exfoliation
- extractions
- LED therapy
- hydro exfoliation device
- customized Jessner's peel
- brightening peel
- dermaplaning
- high-frequency treatment
- keratin lash lift
Products & treatments
- PurefectME
- ProtectME
- Essentials
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