Pure Studios LLC

Pure Studios LLC was founded in 2024 by Keyana Sims, a nail technician and licensed cosmetologist.

The menu covers full sets in short, medium, long, and extra-long lengths, polygel sets, hard gel sets without acrylic, flare sets in a duck nail shape, and freestyle sets where the artist chooses the design. There are also French tip sets, fills, overlays, gel polish, soak-offs, cut-downs, a kids manicure, and combo pricing for a full set with toes. Weekend-only bestie bookings offer two sets at a reduced combined price.

Booking is made in advance with a deposit. Appointments need at least 24 hours' notice to cancel and can be rescheduled up to twice, with the deposit carried over; after two reschedules the appointment is cancelled and a new deposit is needed. Deposits are non-refundable unless the appointment is cancelled because of a provider issue. Late arrivals are not charged a fee, but appointments are cancelled or rescheduled after 20 minutes. Clients who miss an appointment without getting in touch are banned from booking. Business hours are Monday through Friday from 5:30 PM to 10:30 PM and Saturday and Sunday from 9 AM to 8 PM. In-person bookings from $50 to $4,000 can be paid with Buy Now, Pay Later after approval before the appointment, and gift cards are sold.

The studio says it wants to build lasting relationships with clients who keep coming back.