Pure Platinum Esthetics

The business focuses on facials built around the HydraFacial, a multi-step, non-invasive treatment, with each session tailored to the client's skin.

The flagship HydraFacial Experience takes 75 minutes or more and starts at $160, with three options. It finishes with tailored medical-grade skincare products. The men's version starts at $130, also with three options, and runs 75 minutes or more. It begins with a skin analysis and includes a gentle peel, vortex and manual extractions, a customized mask, a cold globe facial massage, a neck, shoulder and chest massage, and LED light therapy, finishing with tailored medical-grade finishing products.

The Haunted HydraGlow Facial is a HydraFacial Experience with an added Hydralock HA hydrating bio cellulose mask. It is priced at $135 and takes 80 minutes. LED light therapy, lymphatic drainage massage, hot stone neck, shoulder and décolleté massage, cooling cold globe facial massage and relaxing scalp massage can be added to the HydraFacial.

The studio is open Monday, Wednesday, Thursday and Friday from 11 AM to 9 PM, and Saturday from 11 AM to 5 PM; it is closed Tuesday and Sunday. Appointments must be cancelled or rescheduled with at least 12 hours' notice, and cancellations made within 12 hours of the appointment are charged 50% of the booked service. Buy Now, Pay Later is available in person for bookings from $50 to $4,000, with approval needed before the appointment. Gift cards are sold, and the booking site has a shop section.

Treatments follow a multi-step, non-invasive HydraFacial process, with each facial adjusted to the client's specific skin needs.