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Lash & brow studios
Pure Lash & PMU
Pure Lash & PMU

Pure Lash & PMU

Lash & brow studio in New York, NY

Pure Lash & PMU is an eyelash extension and permanent makeup business on Madison Avenue, open seven days a week from 8am to 10pm. By its own account, the salon describes itself as one of the city's top providers of eyelash extensions. The salon says its first priority is the condition of each client's natural lashes, and that it uses products it considers the best available while following current trends and safe techniques.

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About

Pure Lash & PMU is an eyelash extension and permanent makeup business on Madison Avenue, open seven days a week from 8am to 10pm. By its own account, the salon describes itself as one of the city's top providers of eyelash extensions. The salon says its first priority is the condition of each client's natural lashes, and that it uses products it considers the best available while following current trends and safe techniques.

The lash menu runs from individual sets to volume styles. Natural sets with 60 or more lashes per eye start at $90, lush sets with 90 or more per eye are $120 and are listed as the most popular, lure sets with 120 or more are $140, and luxe sets with 150 or more are $160. A double set (2D, 180 or more lashes per eye, about two hours) is $180. New-client volume sets are the fluffy ($200), glam ($250), emerald ($350) and diamond ($400) styles, which use more lashes per set. Refills run every two to three and a half weeks and are for returning clients only. The keratin eyelash lift is $75, with a pro version at $110. The salon offers a free fix within five days for any issue with a lash service.

Brow services begin with an eyebrow pencil to map the shape before shaving, waxing or plucking, with tint available as an option. Permanent brows include powder brows, nano brows and microblading at $500 each, and hybrid brows at $650, which the salon describes as its most popular service. Lip blush and eyeliner tattoo are $500 each, and eyelash enhancement tattoo is $400. Touch-ups are priced by how long it has been since the last session, starting at $100 within three months and rising to $350 at 18 to 24 months; after two years without touch-ups, the full price applies. Brows tattooed elsewhere require contacting the salon for a quote. Red or blue brow color correction is $300, and the realistic brow service is $500 and takes about three hours.

Facials include a $100 signature facial, a microdermabrasion facial, a deep detox facial, an acne facial performed by a PCA-certified esthetician with PCA SKIN products and a consultation first, and six Casmara treatments, each at $169. Other options include LED, hydrodermabrasion, lymphatic drainage and a neck and shoulder treatment. Laser hair removal is priced by area, with six-session packages for several areas. Scalp services include a basic scalp spa, a luxury version with face lymphatic drainage or ear candling, and microchanneling for hair growth. Body work sessions are 15, 30 or 60 minutes. The salon also offers gel manicures and tattoo services such as beauty marks, freckles and bottom eyeliner. Eyelash and permanent makeup training courses are available on request, and the Student Model program offers appointments several times a month where students work under instructor supervision at reduced prices. Clients must be 18 or older, and the waitlist is free to join. Prices may change at any time.

Care for the natural lashes comes first, with products the salon considers top quality and techniques it describes as safe and current.

Specials & promotions

  • 20% off any service during your birthday month

    On their website as of Oct 29, 2026 · Where we saw it

  • 20% off eyelash extensions for new clients

    10am-4pm. Client must be new. Must present valid photo ID that matches booking name upon arrival. Existing eyelash extensions must be removed before the first full set.

    On their website as of Oct 29, 2026 · Where we saw it

  • Refer a friend: 20% off your next eyelash service

    Discount applies after your friend has completed their lash service. Discounts cannot be combined and friend must be new.

    On their website as of Oct 29, 2026 · Where we saw it

Services

Final prices may vary.

Natural, lush, lure and luxe sets with 60 to 150 lashes per eye, plus bottom lash sets at 25 or 45 pieces per eye.

  • Eyelash junior artist Model $30
  • Natural set (60pcs per eye) 2week refill $50
  • Lush set (90pcs per eye) 2 week refill $60
  • Nature set(60pieces)2.5week refill (16-18days) $60
  • 70p 2.5w $65
  • Lure set (120pcs per eye) 2 week refill $70
  • Lush set(90pieces)2.5week refill (16-18days) $70
  • Nature set (60pcs per eye) 3 week refill $70
  • Lure set(120pieces)2.5week refill (16-18days) $80
  • Luxe set 150pcs per eye 2week refill $80
  • Nature set(60pieces)3.5week refill (23-25days) $80
  • Double set(2D) 2Week refill $90
  • Lush set (90pcs per eye) 3 week refill $90
  • Luxe set 150pcs per eye 2.5week 2.5week(16-18days) $90
  • Natural set-60pcs per eye $90
  • Fluffy volume set 2w refill $99
  • Lure set (120pcs per eye) 3 week refill $100
  • Lush set(90pieces)3.5week refill (23-25days) $100
  • Double set(2D) 2.5Week refill (16-18days) $110
  • Keratin Eyelash Lift pro $110
  • Luxe set 150pcs per eye 3week refill $110
  • Glam volume set 2w refill $119
  • Lure set(120pieces)3.5week refill (23-25days) $120
  • Lush set-90pcs per eye(most popular) $120
  • Fluffy volume set 2.5w refill (16-18days) $129
  • Double set(2D) 3week refill $130
  • Full lash set $140
  • Lure set (120pcs per eye) $140
  • Luxe set 150pcs per eye 3.5week refill $140
  • Fluffy volume set 3w refill $149
  • Glam volume set 2.5w refill $149
  • Double set(2D) 3.5Week refill (23-25days) $150
  • Luxe set 150pieces $160
  • Fluffy volume set 3.5w refill (23-25days) $179
  • Glam volume set 3w refill $179
  • Double set(2D) $180
  • Fluffy volume set(6D) $200
  • Glam volume set 3.5w refill $229
  • Glam volume set(6D) $250

Upgrades that can be added to a lash set, including extra thickness, silk, flat lash and mink options and additional fullness.

  • Extra Thick $10
  • Flat Lash Upgrade $10
  • Premium Silk Upgrade $10
  • Fuller $15/unit
  • Real Mink Upgrade $15
  • Lash Removal $40

Eyebrow shaping, tinting, waxing, plucking and shaving, plus ombré powder brow touch-ups and red or blue color correction.

  • Eyebrow shaping &tint $55
  • Ombré powder brow retouch in 3month $100
  • Ombré powder brow touch up in 6 months $150
  • Ombré powder brow retouch(6-9months) $200
  • Ombré powder brow touch up 9-12months $250
  • Ombré powder brow touch up 12-18months $300
  • Red/blue brow color correction $300
  • Ombré powder brow touch up 18-24months $350
  • Ombré powder brow design and numbing will need extre time $500
  • Realistic brow(野生眉） $500
  • Eyebrow plucking $18
  • Eyebrow shave $18
  • Brow tint $25
  • Eyebrow shaping $40

Microblading, powder and nano brows, hybrid brows, lip blush, eyeliner tattoo and touch-up and removal services.

  • Lip liner tattoo $199
  • Eyeliner tattoo $500
  • Lip blush $500
  • Hybrid brows $650
  • Eyebrow Touch Ups $100–$350
  • Eyeliner Tattoo Touch Ups $100–$350
  • Lip Blush Touch Ups $100–$350
  • Nano PMU/Tattoo Removal (eyebrows or eyeliners or lips or any tattoo up to 5 square inches) one session $200
  • Eyelash Enhancement Tattoo (Eyelash Enhancement, Invisible Eyeliner Tattoo) $400
  • Eyeliner Tattoo (Wing is optional) (Smokey or Defined) $500
  • Microblading $500
  • Nano Brows $500
  • Powder Brows $500

Signature, deep detox, acne, microdermabrasion, LED, hydrodermabrasion and Casmara treatments.

  • Detoxifying Pore facial Treatment $120
  • Egg-Based Firming and Detoxifying Skincare Treatment $120
  • LED Skin Therapy Enhance Treatment $130
  • Hydrodermabrasion Enhanced Treatment $160
  • AgeDefense facial Treatment $169
  • Facial – Deep Detox treatment $169
  • GoJi Antioxidant Facial Treatment $169
  • Infinity Anti-Aging Facial Treatment $169
  • Purifying Facial Treatment $169
  • Radiant-C Facial Treatment $169
  • Acne facial Treatment $170

Laser treatments for the upper lip, underarms, arms, legs, bikini and whole face, with packages for several areas.

  • Laser hair removal upper lip 6times package $69
  • Laser hair removal Half Arm 6times package $99
  • Laser hair removal Underarm 6times package $99
  • Laser hair removal bikini $120
  • Laser hair removal Half leg 6times package $120
  • Laser hair removal Full Arm 6times package $149
  • Laser Hair removal whole face $149
  • Laser hair removal Full leg $180

Scalp spa treatments, microchanneling for hair growth, lymphatic drainage facial and neck and shoulder work.

  • 肩颈淋巴排毒 $120
  • Lymphatic Drainage facial $130
  • Scalp spa $80
  • Luxury Scalp Spa(face lymphatic drainage) $120
  • Luxury Scalp Spa (with ear candling) $130
  • Microchanneling hair growth $200

Gel manicures, French gel manicures and gel polish removal.

  • Regular nail gel removal $15
  • Gel manicure $40
  • French gel manicure $60

Beauty marks, freckle tattoos, bottom eyeliner, lash liner tattoos and soft edged eyeliner, plus tattoo removal.

  • Beauty mark $100
  • Freckle tattoo $150
  • Bottom eyeliner tattoo $200
  • Lash liner tattoo $200
  • Soft edged eyeliner $500

Eyebrow waxing.

  • Eyebrow wax $18
  • Allergy Test $25
  • Bottom Lash $40–$60
  • Natural Set $50–$90
  • Lush Set $60–$120
  • Lure Set $70–$140
  • Luxe Set $80–$160
  • Removal $20
  • Lash tint $25
  • Bottom lash 25pcs per eye $40
  • Natural set 2 week refill $50
  • Bottom lash 45pcs per eye $60
  • Lush set 2 week refill $60
  • Nature set 3 week refill $70
  • Keratin Eyelash Lift $75
  • Lush set 90pcs per eye $120
  • Luxe set 150pcs per eye $160
  • Fluffy volume set 260+ lashes $200
  • Glam volume set 320+ lashes $250
  • 3D Microblading retouch in 3 months $100
  • 3D Microblading retouch in 3-6 months $150
  • 3D Microblading retouch in 6-9 months $200
  • 3D Microblading retouch in 9-12 months $250
  • 3D Microblading retouch in 12-18 months $300
  • 3D Microblading retouch in 18-24 months $350
  • 3D Microblading design and numbing will need extre time $500
  • Signature Facial $100
  • Microdermabrasion facial $130
  • Deep Detox facial $169
  • Facial Hydra Lifting treatment $169
  • Acne facial $170
  • Fluffy Volume Set $99–$200
  • Glam Volume Set $119–$250
  • Emerald Set $179–$350
  • Diamond Volume Set $199–$400

Photos

  • Three-panel before and after lash extension results on clients
  • Black and white close-up of a full lash extension result
  • Close-up of defined brows and voluminous lash extensions on a client
  • Before and after lash extension set under eye pads
  • Close-up of full lash extensions on a green eye
  • Lash extension application being checked with a mirror
  • Before and after close-up of lash extensions on a lower lid
  • Before and after lash extensions on brown eyes
  • Before and after brows and lash extensions on a client
  • Before and after brows and lash extensions with a white border
  • Close-up of lash extensions on a brown eye
  • Client lying back showing lash extensions and shaped brows

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Lash sets priced by fullness, from natural to 6D volume styles
  • Brow touch-ups priced by time since the last treatment
  • Free fix within five days for lash service issues
  • Student Model sessions supervised by instructors
  • Laser hair removal six-session packages for several areas
  • Casmara facials and PCA SKIN acne facial
Good for
  • first-time lash clients
  • returning clients booking refills
  • brow touch-ups
  • permanent brow and lip work
  • clients open to student appointments
  • brows tattooed at another studio (contact for pricing)
Treats
  • lash extensions
  • lash volume
  • brow shape and fullness
  • permanent brows
  • lip color
  • acne
  • uneven or dry skin texture
  • anti-aging
  • detox and pores
  • unwanted hair
Techniques
  • classic and volume lash extensions
  • 6D volume sets
  • double sets (2D)
  • keratin eyelash lift
  • lash tinting
  • microblading
  • powder brows
  • nano brows
  • hybrid brows
  • lip blush

Products & treatments

  • Casmara
  • PCA SKIN

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