Pure Esti

Pure Esti is a small operation in Wauwatosa with a focused menu: four customized Korean skincare facials of increasing length, microchanneling, full-body waxing, and vajacials for the bikini and mons pubis area.

The facials begin with a double cleanse, skin analysis and toner, followed by a customized face massage. The 60-minute Basic service adds a skin booster plasma infusion, serum, sheet mask, eye cream, moisturizer and SPF. The 75-minute Advanced service adds introductory peels and spicules, optional exfoliation and steam, extraction when needed, and high frequency after extractions. The 90-minute Deluxe service has a longer massage and a double exfoliation peel.

Microchanneling uses very small micro-needles to create micro-injuries in the upper layers of the skin, which the treatment is meant to stimulate to produce new collagen. The business describes it as a newer version of microneedling with virtually no downtime.

Waxing removes hair from the root with a vegan, hypoallergenic comfort wax infused with coconut oil and shea butter. Vajacials address ingrown hairs, acne and bumps in the bikini and mons pubis area, and help remove dead skin and hyperpigmentation. A vajacial can be booked the same day as a wax or a week after. Clients receive guidance on hair length, exfoliating beforehand, aftercare for 24 to 48 hours, and stopping topical retinoids or Accutane before waxing.

Booking requires a card on file. Cancellations made 24 hours or more ahead carry no charge, while later cancellations are charged 50% of the scheduled amount and no-call no-shows 75%. There is a 10-minute grace period. Services and packages are non-refundable, packages and promotions must be used within 12 months, and prices and services may change. New clients get 20% off their first wax, and gift cards are available with balances checkable online.

Facial steps are customized to each client after a skin analysis, and waxing uses a vegan, hypoallergenic formula.