Olivia Lo Makeup

The business was founded by Olivia Lo and her husband, under the name Olivia Lo Makeup Hair. Olivia began bridal beauty work after moving to Baltimore in 2019. The business serves brides in Baltimore and Washington DC and takes bookings along the East Coast. Travel is charged separately at $1.50 per minute round trip from zip code 21224.

The For the Bride package is $2,200 and covers wedding-day hair and makeup, skin preparation, custom false lashes, a touch-up kit and a bridal preview. Hair extension installation is available, though the extensions themselves are not included. Veil or hair accessory placement is done if time allows. Wedding party makeup or hair is $200 per person, and makeup and hair together is $400, with skin preparation and false strip lashes included. The Full Day Package starts at $3,500 and adds four hours of on-site touch-ups and one hairstyle change if time allows. The Weekend Package covers hair, makeup and support across a wedding weekend and is priced by inquiry. Any combination of services starts at $2,800 before travel and fees, and a la carte services can be added to any package. Saturdays in May-June and September-October carry a 20% peak-date premium.

Every booking requires a bridal preview, usually about four months before the wedding, and a check-in one month before the wedding. Each booking includes one contract, one minimum and one person to communicate with. Clients get a client portal to view all communication. The agreement and retainer invoice are sent through Honeybook to secure the date. Touch-ups for the bride and bridal party are included before the stylist leaves.

The salon says Washingtonian Magazine named it one of DC's Best Vendors. According to the website, its former clients include Boston Mayor Michelle Wu, along with philanthropists, a producer who has won an Emmy, and social media personalities. Per the business, brides spend an average of $5,100 on packages once travel and fees are added.

Focuses on the bride first, with hair and makeup following, and builds the look around features she already likes, using products she has tested and aims to keep EWG-friendly.