Los Angeles Salon & Beauty Directory

NEW Lounge US

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NEW Lounge was founded in the Philippines about nine years ago, and the founder is listed on the site as Rachelle Bravo. The Beverly Hills location is described as the brand's flagship destination on Rodeo Drive.

About

The business describes itself as a five-star luxury beauty and wellness brand and as a members-only destination for beauty and wellness experts. Its approach draws on Philippine hospitality and Japanese lash and nail artistry. Beyond lashes and brows, the site lists nail artistry and premium skin treatments among its services, along with foot care and spray tanning.

A lash extension visit begins with a consultation of about 10 to 15 minutes. The application takes roughly 1.5 to 2 hours, depending on how many natural lashes are being worked with, and the extensions are attached to the natural lashes rather than the lid. Clients are asked to arrive with the eye area clean and free of makeup and mascara, to remove contact lenses beforehand, and to book at least two months after a perm. Touch-ups are recommended every two to four weeks.

Gift certificates are available in $50, $100 and $500 amounts. A Pamper & Reset membership is offered for founders, leaders, organizations and communities, and is described as a curated beauty, lifestyle and community experience focused on restoration and connection.

Draws on Philippine hospitality and Japanese lash and nail techniques, according to the business.

Specials & promotions

First-time lash extensions for $114

$114 (regularly $190)

Available exclusively for first-time clients at NEW Lounge Beverly Hills. Terms and conditions apply.

On their website as of Oct 29, 2026 · Where we saw it
First-time spray tan for $69

$69 (regularly $125)

Available exclusively for first-time clients at NEW Lounge Beverly Hills. Terms and conditions apply.

On their website as of Oct 29, 2026 · Where we saw it

Services

Final prices may vary.

Tinting, threading and brow lamination in junior and prestige versions, with brow tint starting at $30.

Tint $30
Threading $50
Brow Lamination (Junior) $80
Brow Lamination (Prestige) $110

Add-ons for lash services, including lower lashes at $20 and accent colored lashes at $50.

Lower Lashes add-on $20
Accent Colored Lashes $50

An express pedicure at $55 with a waterless treatment and lymphatic massage, a Foot Pamper Express at $65, and a dry foot spa with lymphatic massage available as a $30 add-on.

Express Pedicure $55
Foot Pamper Express $65

Combined lash and brow sessions and bundles, from brow lamination with tint at $130 up to the signature lash and brow service at $525.

Brow Lamination & Tint $130
Brow Lamination & Threading $150
Brow Lamination, Tint & Threading $175
Lash & Brows Essentials $180
Brows & Lash Perfection $350
Ultimate Lash & Brows $470
Signature Lash & Brows $525

Lash care and supplies, including an eyelash shampoo treatment, hypoallergenic glue and lash removal.

Eyelash Shampoo Treatment $20
Hypoallergenic Glue $25
Removal of Lashes $35

Junior and prestige lash lifts, Icon Lash Essence, lash removal and lower lash services.

Lash Lift (Junior) $50
Lash Lift (Prestige) $80
Icon Lash Essence $85
Lash Removal $35
Lower Lashes $75

Two lash options designed for men, at $125 and $150.

NEW Lounge Lifestyle (male lashes) $125
NEW Lounge Custom (male lashes) $150

Volume, cat eye, doll eye, icon and LA exclusive lash sets priced between $165 and $190.

NEW Lounge Lifestyle Volume $165
NEW Lounge Cat Eye $190
NEW Lounge Doll Eye $190
NEW Lounge Icon $190
NEW Lounge LA Exclusive $190

Bundles pairing a lash lift with tint at $180, and brow lamination with a lash lift and tint at $255.

Lash Lift & Tint $180
Brow Lamination + Lash Lift & Tint $255

Spray tanning at $125.

Spray Tanning $125

Touch-ups for colored or lower lashes at $75, and 30/30 infills and 60/60 retouches at $125 each.

Colored or Lower Lashes touch up $75
Infills 30/30 $125
Retouch 60/60 $125

Photos

Meet the team

Their website doesn't list the team, so we don't either.

Highlights: Sable volume lash extensions, which the business says suit men, women and people with thin or straight natural lashes
Hypoallergenic glue that dries faster and is recommended for sensitive skin
Brow services that combine lamination, tinting and threading, plus bundles with lash lifts
Named lash sets including Cat Eye, Doll Eye, Icon and LA Exclusive
Press coverage names the business among the 5 best new luxury beauty and wellness openings of 2024 in Los Angeles
Pamper & Reset membership and gift certificates
Good for: first lash extensions
men seeking lash extensions
thin or straight natural lashes
sensitive skin considering lash glue
brow shaping and lamination
foot care and pedicure clients
clients wanting styling for Asian eye shapes
combined lash and brow sessions
gift buyers
Treats: thin or straight natural lashes
lash volume
brow shaping
unwanted facial hair
a tanned look
lash maintenance and touch-ups
Techniques: volume lash extensions
lash lift
brow lamination
brow tinting
threading
lymphatic massage
waterless pedicure
spray tanning
cat eye and doll eye lash sets
Icon Lash Essence

Products & treatments

Dazzle Dry
Serum Doctor
hypoallergenic lash glue
eyelash shampoo treatment

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