Naya Lifestyle

Naya Lifestyle opened on January 6, 2019. Natalie and Yaniv Arbiv founded it together after years of combined work in the beauty field. The business describes itself as a one-stop beauty shop, bringing hair and skin care together under one roof on West 3rd Street.

The founders say they have built a clientele that includes many names from the Israeli and American entertainment industries.

Natalie created the NAYA SKINCARE line, which is sold in the salon and through an online shop. The online shop lists five skincare products and a gift card. The products are described as using natural ingredients. Named items include the Pick Me Up Scrub, Morning Glory, Moon Glow, Golden Splash and Shameless Shine.

Yaniv's family ran a Los Angeles salon called Shampoo for many years. The business says that salon was the basis for the film You Don't Mess with the Zohan.

Built around a short daily skin care routine, with the NAYA SKINCARE products designed to take about five minutes in the morning and five in the evening, alongside hair and skin services under one roof.