Naked Truth
Studio in South San Francisco, CA
Naked Truth started in 2018 with a focus on skincare and has since grown to include advanced facials, full body waxing, body treatments and hair services. The studio is run by a barber and cosmetologist who holds both licenses, and the owner also holds a teacher's license to conduct beauty courses. The business describes its menu as a full service aesthetic experience. Every appointment is one-on-one in a single enclosed suite, where single-use products are discarded after each guest and tools and high-touch areas are sanitized between clients.
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Naked Truth started in 2018 with a focus on skincare and has since grown to include advanced facials, full body waxing, body treatments and hair services. The studio is run by a barber and cosmetologist who holds both licenses, and the owner also holds a teacher's license to conduct beauty courses. The business describes its menu as a full service aesthetic experience. Every appointment is one-on-one in a single enclosed suite, where single-use products are discarded after each guest and tools and high-touch areas are sanitized between clients.
Skin treatments are customized to each client's skin condition and goals and may combine LED light therapy, high frequency, mechanical lymphatic drainage, professional treatment masks and corrective products. Options include Hydrafacial, Lymphatic Drainage Facial and Micro Channeling, plus Body Hydrafacial Treatment for the body. Skin Lightening is a five-step, plant-based service for full body use that aims to gradually improve the look of uneven tone, and waxing is included in it when needed.
Waxing prices are $75 for knees, elbows and the back of the neck, $85 for underarms, $95 for the inner or back of the thigh, $130 for the butt strip and cheek area, and $140 for the full bikini. Naked Signature, offered for full body waxing and extractions, is $185 for the entire bikini and butt strip. Hair should be about the length of a grain of rice, roughly three weeks of growth if shaving, before a waxing visit. Brow lamination is a three-step perming service that reshapes and sets brows for up to four to six weeks, priced at $80, or $100 with stain. Stain or tinting alone is $45.
The Essential Cut is a clean, precise cut lasting 15 to 30 minutes for $25. The Tailored Cut is a customized cut with extra attention to shaping and finishing, lasting 30 to 60 minutes for $40. Every men's cut includes ear, brow and beard dusting. Bang trims, lineup and edge-up work, and full beard grooming are $15 each. Keravive Hair Growth Treatment is a standalone scalp and density treatment that requires no wash. It starts at $349 and includes spot treatment, 45 minutes of red light therapy and a take-home Keravive spray. Boosters can be added for partial or full-head treatment at extra cost. The business calls Keravive its most aggressive treatment.
Products come from the affiliated PFB, Circadia and Natulique lines. PFB Vanish Ingrown Hair Solution is offered for ingrown hairs and hyperpigmentation. Circadia and Natulique products are built through a consultation, and Natulique is described as at least 98% natural ingredients. A take-home Something In Between Care Package is available, along with gift cards. Booking is by text preferred over calls at (415) 917-8004. New clients pay a $30 deposit by Zelle or ApplePay within 24 hours of booking or the appointment is cancelled. Deposits and full upfront payments are non-refundable and can only be used as service credit. Online booking places a card hold that is not charged unless a policy is violated. Payment at the visit is by cash, Zelle or ApplePay, and card payments carry a processing fee, typically 3.5%. Cancellations need 24 hours' notice or the full service is charged. Reschedules must be requested 12 to 24 hours ahead, prepaid, and rebooked within 7 days. No-shows are charged in full and must prepay future visits. Clients more than 10 minutes late may have the appointment cancelled, and more than 15 minutes late means a full charge and a new booking.
Treatments are tailored to each client's skin condition and goals, and products are chosen through a consultation.
Each visit is one-on-one in a single enclosed suite.
Specials & promotions
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Up to 50% off your first visit
When booking our most popular services
On their website as of Oct 30, 2026 · Where we saw it
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$10 off for every referral
On their website as of Oct 30, 2026 · Where we saw it
Services
Final prices may vary.
Customized facial and skin treatments, including Hydrafacial, Lymphatic Drainage Facial, Micro Channeling and Skin Lightening.
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Skin Lightening Price at booking
Hair removal for knees, elbows, underarms, thighs, the bikini and butt areas, with the Naked Signature option for full body waxing and extractions.
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Naked Signature $185
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Knees, Elbows, Back of Neck $75
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Underarms $85
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Inner or Back of Thigh $95
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Butt Strip & Cheek Area $130
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Brazilian/Bikini Full $140
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Naked Signature (entire bikini & butt strip) $185
Brow lamination to reshape and set brows, along with stain and tinting options.
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Stain / Tinting $45
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Brow Lamination $80
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Brow Lamination w/ Stain $100
Body Hydrafacial Treatment for treatments beyond the face.
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Body Hydrafacial Treatment Price at booking
Keravive, a no-wash scalp and density treatment with red light therapy and optional boosters.
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Keravive Hair Growth Treatment $349
Two cut options, The Essential Cut for a quick clean cut and The Tailored Cut for extra shaping and finishing.
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The Essential Cut $25
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The Tailored Cut $40
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Bang Trim $15
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Full Beard Grooming $15
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Lineup / Edge Up $15
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Hydrafacial Price at booking
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Lymphatic Drainage Facial Price at booking
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Micro Channeling Price at booking
Photos
Meet the team
Their website doesn't list the team, so we don't either.
- Highlights
- Skin Lightening, a five-step plant-based service for uneven tone with waxing included when needed
- Keravive scalp and density treatment with red light therapy and a take-home spray
- Naked Signature full body waxing and extraction service
- Circadia and Natulique products built through a consultation
- Ear, brow and beard dusting included with every men's cut
- Single-use products discarded after each guest and tools sanitized between clients
- Good for
- customized skin treatments
- full body waxing
- men's cuts and beard grooming
- one-on-one appointments
- clients wanting take-home products
- scalp and hair density care
- Treats
- ingrown hairs
- hyperpigmentation
- uneven skin tone
- unwanted hair
- brow shaping
- hair density
- scalp care
- beard grooming
- Techniques
- Hydrafacial
- Lymphatic drainage
- Micro Channeling
- LED light therapy
- high frequency
- professional treatment masks
- red light therapy
- brow lamination
- brow stain or tinting
- full body waxing
Products & treatments
- PFB
- Circadia
- Natulique
- Something In Between Care Package
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