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Hair salon in Emeryville, CA

Rated 4.7 out of 5 (65 on Google Maps) (opens in a new tab)

New Florence Salon is located on 65th Street in Emeryville and offers three groups of service: haircuts, color, and relaxing treatments. Haircuts include a consultation, hair wash, cut and style, and a 30-minute clipper cut is also available without shampoo. Color and keratin smoothing both begin with a consultation before booking.

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About

New Florence Salon is located on 65th Street in Emeryville and offers three groups of service: haircuts, color, and relaxing treatments. Haircuts include a consultation, hair wash, cut and style, and a 30-minute clipper cut is also available without shampoo. Color and keratin smoothing both begin with a consultation before booking.

Clients can book through the salon's website, or email with questions the online booking does not cover. Parking near the salon is hardest between 9am and 3pm, so the salon suggests arriving with extra time to spare.

Members of the team have trained with Davines, Wella, Goldwell, L'Oreal Professionelle, Toni and Guy, Vidal Sassoon and Bumble and Bumble. According to the salon, it stays current through ongoing classes and training sessions on new products, looks and methods. The business says its aim is a group of capable hairdressers, long-lasting relationships with clients, and an inviting atmosphere.

The salon carries Davines, HairStory, Reverie, Olaplex and Innersense hair care. Purchases of HairStory and Reverie products made through the website's links earn the salon a commission.

The salon's stated aim is skilled hairdressing, ongoing education, and warm relationships with clients.

The salon says it aims for a warm and welcoming environment.

Services

Final prices may vary.

Haircuts with a consultation, wash, cut and style, a short clipper cut done without shampoo, and custom drycuts for curls and natural texture.

  • Barber Style Haircut $45
  • Haircut $100+
  • Enhance Your Curls and Natural Texture: Custom Drycuts w/ Lauren $165+

All-over color, root touch-ups, partial and full highlights, tint with highlights, bleach and tone, and color correction, each starting with a consultation where noted.

  • Tint Touch Up $110+
  • All Over Color $150+
  • Partial Highlight $150+
  • Tint with Highlights $175+
  • Full Highlight $195+
  • Bleach and Tone Price at booking
  • Color Correction Price at booking

A keratin smoothing treatment, priced by hair length and density, preceded by a consultation.

  • Keratin Smoothing Treatment $200+

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.newflorencesalon.com (opens in a new tab)

Highlights
  • Custom Drycuts for curls and natural texture, with a personalized curl care routine, from $165
  • Barber Style Haircut: a 30-minute clipper cut without shampoo, $45
  • Keratin Smoothing Treatment, starting at $200 and priced by hair length and density
  • Bleach and tone and color correction both begin with a consultation
  • Stylists trained with a range of major hair brands and take ongoing classes
  • Online booking, with email for questions outside it
Good for
  • curly or textured hair
  • quick clipper cuts
  • low-maintenance styles
  • root touch-ups
  • clients who want long-term relationships with one stylist
  • planning a keratin smoothing
Treats
  • root regrowth
  • lightening
  • color correction
  • frizz
  • curl and natural texture care
  • smoothing
Techniques
  • all-over color
  • foil highlights
  • bleach and tone
  • color correction
  • keratin smoothing
  • clipper cutting
  • razor cutting
  • custom drycuts
  • personalized curl care routine

Products & treatments

  • Davines
  • HairStory
  • Reverie
  • Olaplex
  • Innersense
  • New Wash Deep by HairStory
  • Rake from Reverie
  • R+Co Badlands Dry Shampoo Paste
  • R+Co Cactus Shampoo
  • R+Co Aircraft
  • ALL dry shampoo
  • hair powders
  • styling balms

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