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MY IDENTITY IS BEAUTY
MY IDENTITY IS BEAUTY

MY IDENTITY IS BEAUTY

Hair salon in Edgewater, NJ

Rated 5.0 out of 5 (9 on Google Maps) (opens in a new tab) Open now · until 8 PM

The salon is located in suite 110 at 473 River Road in Edgewater. It calls itself a full-service salon and describes its work as private, high-end and focused on technical skill, with each appointment presented as a personalized visit.

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About

The salon is located in suite 110 at 473 River Road in Edgewater. It calls itself a full-service salon and describes its work as private, high-end and focused on technical skill, with each appointment presented as a personalized visit.

Color is a major part of the menu. Options range from high-gloss tonal glazes and root touch-ups to dimensional balayage, half-head and full highlights, and double-process lightening with toner. Corrective services address box dye and uneven color, and a consultation is offered for intense or corrective color, with its fee credited toward the final bill.

Hair architecture is another focus. The salon installs extensions by several methods, including tape-in, clip-in, sew-in, I-tip and microlink, and K-tip or U-tip, and it offers custom toppers, custom lace wigs and made-to-order human hair wigs. According to the salon, it uses only 100% premium human hair for extensions. A medical wig custom order service is also listed.

Treatments include deep conditioning and fiber repair, a non-chemical scalp and follicle service, a non-chemical reconstructive deep conditioning treatment, and keratin and GK smoothing options, including one formulated for thick or coarse hair. Cuts range from child's haircuts and bang trims to sculpted precision cuts and blowouts.

Booking terms matter for larger services. Consultations must be paid upfront to hold an appointment, certain full-package extension installations require a deposit, and the salon charges a 20% cancellation fee. Clients who cannot attend are asked to notify the salon as soon as possible to reschedule. Buy Now, Pay Later is available in person for bookings from $50 to $4,000, with approval needed before the appointment.

The salon says one of its stylists is a Paul Mitchell graduate who values ongoing education. It also offers a member sign-up and an exclusives mailing list.

Private, high-end service built on full-service technical skill and a personalized appointment.

Services

Final prices may vary.

Glazes, root touch-ups, dimensional highlights, balayage, full highlights, double-process lightening, and corrective color, including custom blends and custom chemistry.

  • High-Gloss Tonal Glaze $65+
  • Base Root Touch-Up $75+
  • Advanced Color Correction & Rebuild $150+
  • Half-Head Dimensional Highlight $175+
  • Dimensional Balayage Artistry $200+
  • Full Highlights $250+
  • Double Process Transformation $275+
  • Color Correction - Custom Blend Price at booking
  • Custom Chemistry Price at booking
  • Vibrant Colored Wigs Price at booking

Paid consultations for intense or corrective color and for extension and topper planning, with fees credited toward the final service.

  • Hair Color & Artistry Consultation $30+
  • Premium Extension & Topper Consult $50+

Custom lace wig creation, made to order.

  • Create Your Own Custom Lace Wig Price at booking

Bang trims, children's haircuts, wash-only visits, blowouts, precision cuts, and a custom-sculpted signature cut.

  • Bang Trim $15+
  • Child's Haircut $25+
  • Wash Only $30+
  • Luxury Blowout & Style $65+
  • Precision Haircut & Luxury Blowout $90+
  • The MIIBeauty Cut $120+

Installation of tape-in, clip-in, sew-in, I-tip and microlink, and K-tip or U-tip extensions, with client-supplied hair options and full-package choices.

  • BYOH Seamless Tape-In Installation $200+
  • Luxury Clip-In Installation & Style $250+
  • BYOH Sew-In Installation $300+
  • BYOH I-Tip / Microlink Service $350+
  • BYOH K-Tip / U-Tip Installation $450+
  • Full Package Sew-In Installation $500+
  • Luxury Full-Package Extensions $600+
  • Full Package I-Tip / Microlink $700+
  • Full Package K-Tip / U-Tip Bonds $800+

Washing, reviving and styling of wigs and toppers, and vibrant colored wigs.

  • Wig / Toppers Extentions Service $150+

A custom order service for medical wigs.

  • CREATE A MEDICAL WIG (Custom Medical Wig Order) Price at booking

Deep conditioning and fiber repair, a non-chemical scalp and follicle service, reconstructive treatment, and GK keratin and smoothing therapies.

  • Deep Conditioning & Fiber Repair $55+
  • Hair Rejuvenating Services $85+
  • GK Best Juvexin Smoothing Therapy $300+
  • Hair Botox Reconstructive Treatment $300+
  • Premium Keratin Smoothing Treatment $300+
  • GK "Resistant" Keratin Treatment $350+

Customization work for wigs, including a color correction-related wig service.

  • Wig Customization Near Me | Post Under Color Correction $1,350

Custom wig design, custom hair toppers, and integration of fishnet and wig pieces.

  • Wig / Toppers Extensions Service $150+
  • Custom Wig Design & Architecture Consultation
  • Custom Hair Topper Installation $300+
  • Fishnet/Wigs Integration Service $300+

Photos

  • Foil highlighting in progress at the salon, showing the business's space
  • Client's hair after a base root touch-up
  • Blonde hair result with the business's sign on the wall behind
  • Four-panel close-up of sew-in hair extensions, straight and wavy bundles
  • Woman in car with curled highlighted hair and makeup, likely a client result
  • Client selfie showing long highlighted straight wig or hair install
  • Model wearing a dark-rooted highlighted lace front wig
  • Woman with long platinum blonde wig seated in a car
  • Long wavy blonde wig with dark roots worn in a salon setting
  • Back view of long curly blonde hair with dark roots in a salon
  • Long curly wig styled on a mannequin head, before-and-after comparison
  • Back view of a long deep-wave wig

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Full-package extension installations, with deposits listed for the longer methods
  • Custom lace wigs and made-to-order human hair wigs
  • Medical wig custom order service
  • Corrective color services for box dye and uneven color
  • Keratin and GK smoothing treatments
  • Buy Now, Pay Later available in person from $50 to $4,000
Good for
  • Color correction
  • Extension clients
  • Wig and topper wearers
  • Clients planning major color or extension work
  • Children's haircuts
  • Clients who want a consultation before a larger service
Treats
  • Box dye removal
  • Uneven color
  • Root coverage
  • Fiber repair
  • Thick or coarse hair
  • Length and volume with extensions
Techniques
  • High-gloss tonal glaze
  • Demi-toning
  • Balayage
  • Dimensional highlights
  • Double-process lightening
  • Tape-in extensions
  • Clip-in extensions
  • Sew-in extensions
  • I-tip and microlink extensions
  • K-tip and U-tip extensions

Products & treatments

  • GK hair smoothing treatments
  • Super Double Drawn single donor hair
  • Virgin raw, European and Asian hair
  • Human hair wigs and toppers
  • Lace frontals and closures

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