Minimal Beauty

Minimal Beauty is a skincare practice that also teaches skincare, with the aim of helping people understand their own skin so they can make informed choices about routines and products. The founder settled in Miami in 2015 and established the business there.

Facials are grouped under one category. The Revitalize Signature Facial is a customized treatment for all skin types and concerns, including congestion, hormonal acne, rosacea, aging, pigmentation, sun damage and ongoing maintenance. It combines microbiome-supportive ingredients, exfoliation, extractions and a contouring face massage, and adds gua sha and clinical-grade LED light. The treatment extends to the scalp, neck, decollete, and arms and hands.

The Sculptural Buccal Facial builds on the same foundations and adds a two-part intra-oral face massage. It is aimed at softening facial tension, relieving TMJ concerns and lessening the look of jowls, nasolabial folds and fine lines. It does not include extractions and is suitable during pregnancy and postpartum. Clients need to wait three weeks after Botox, fillers or other injectables before booking. For active congestion or acne, the business recommends the Revitalize Signature Facial instead.

The Skin Edit is an online holistic skincare course that pairs self-paced modules with live support. It includes 11 modules and more than 45 video lessons, with lifetime access to the course content and three months of access to a live community where questions are answered, followed by an optional quarterly membership. Topics include a minimalist routine, facial massage, gua sha, facial cupping, lymphatic drainage, Ayurvedic practices, nutrition, and popular actives such as retinols, vitamin C and exfoliating acids. Students keep product recommendations, resource lists and cheat sheets. The business says all sales are final because the course is a digital product with instant access.

Professional training is offered to estheticians and massage therapists. Sculpt and Contour Face Massage Training is for licensed estheticians and covers a specialized face massage to add to facial services. Buccal Face Massage Training is a two-day, hands-on course in South Beach, held Mondays and Tuesdays from 9:30am to 4pm EST, capped at 8 to 10 students, and built around a 24-step buccal sequence. It costs $1895. A 50% deposit reserves a spot and the balance is due 14 days before training. Refunds must be requested more than 30 days before the start date and carry a $75 admin fee plus merchant fees; deposits and payments within 30 days of the start are non-refundable. Participants watch pre-work and anatomy videos before arriving, receive a training manual and get six months of access to an online portal and community. The course ends with a Buccal Massage Certification of Completion, which does not currently count toward CEUs. The site says buccal massage is within massage therapists' scope of practice, and estheticians should confirm this with their state board before enrolling. The business states that more than 75 professionals have been trained and more than 350 buccal treatments performed.

Evidence-based skincare education that helps people understand their skin and choose routines and products thoughtfully, with the stated aim of simplifying routines rather than selling products.