Marvé Beauty

Marvé Beauty, formerly known as CB Artistry, is a Dallas makeup business founded by Cashay Marva. The business describes its mission as creating luxury makeup experiences that highlight natural beauty. Marva began in beauty school, then built a hairstylist career that took her to clients in several cities, including a full-time stretch in Houston. In 2023 she moved away from hair to focus on content creation, and in 2025 she relocated to Dallas to concentrate on makeup artistry.

The studio's menu covers a range of looks and occasions. Signature Soft Glam is $100 and takes about an hour, Full Glam is $120 for about 1.5 hours, and Bestie Soft Glam is $180 for about 2.5 hours. SFX Makeup is $150 and runs about 2 hours 35 minutes. Travel Appointments start at $220 and take about four hours, and One-on-One Makeup starts at $450 for about four hours. Prices for travel and one-on-one work are starting rates.

For clients who want to learn, It's FACE Time is a $250 virtual lesson of about 2.5 hours held over FaceTime, where clients are taught to do their own makeup. The business uses high-end makeup brands exclusively, says it has served more than 400 clients, and runs a brand ambassador program with an application on its website. Hours are Tuesday to Thursday from 11:30AM to 6PM and Friday and Saturday from 10AM to 7PM, with the studio closed on Sunday and Monday.

Focuses on luxury makeup experiences and on building a brand around transformation and confidence, with the aim of highlighting natural beauty.