Marcella Ellis

The pop-up is listed alongside the School of Cosmetic Arts, which was founded by master educator Marcella Ellis. The school began nearly two decades ago as a small advanced-training academy and has worked with state agencies and workforce programs since 2004. It states that it has trained more than 20,000 participants and describes itself as a national training school offering microprograms in over 125 locations.

Clients book the pop-up's hair extensions, braids, custom wigs and healthy hair treatment. The business describes these pop-up services as salon-quality. Because the work is done by students under expert supervision, prices are set at student rates.

The site also lists training offerings: 4-week certification programs in hair braiding, hair extensions, wig making and hair weaving, each priced at $2,000, plus online hair extensions and handmade wig making classes at $400 each. A starter kit list for the hair extension and wig makers program is also priced at $400.

The salon runs a retail partner program that gives shop owners wholesale pricing on hair extension types, with markups of up to 120%. Eligible applicants include licensed hair salons, barber salon businesses, suite owners and certified beauty professionals, provided each holds an active license and operates from a physical business location. A higher tier, the Platinum Salon Partner Program, also includes hands-on training and retail support.

Services are performed by stylists in training under expert supervision, at discounted student prices.