Makeup by Layla M

Makeup by Layla M is a bridal and event makeup business in Buffalo, NY, run by its owner, Layla M. The business describes itself as luxury bridal and event makeup. Its work covers wedding-day makeup as well as event looks for proms, photoshoots and other special occasions.

Bridal clients start with an inquiry form that asks for the date, time, location and number of people who need makeup. Pricing and availability are sent after the inquiry is reviewed. Dates are reserved once the contract is signed and the deposit is paid, provided the date is open. The business checks in with brides about one to two weeks before the wedding to confirm details.

The Bridal Preview Experience is a two-hour session held before the wedding day. Clients complete a detailed bridal questionnaire ahead of the appointment. During the session, small changes can be made to eyeshadow, lash style, coverage and finish, and the artist may suggest a professional treatment such as a HydraFacial if it suits the client's skin. Bridal trials are open only to booked brides and are recommended two to three months before the wedding. Brides receive a trial prep guide a week before the trial, and every bride is given a Bridal Skin Prep Guide covering skin care before the wedding.

On the wedding day, the artist travels to the bride's getting-ready location. The business also recommends bridal hairstylists, spray tan artists and facial artists in Buffalo and Western New York.

Each look is shaped around the client's own features, with the level of glam chosen together, from softer to more glamorous styles.