LMU Studios

LMU Studios is a makeup artistry business and makeup brand based in Birmingham. The business says its aim is to enhance the inner and outer beauty of women around the world.

The studio treats makeup as a way to enhance the look a person wants in the moment, not as a permanent change. Clients book appointments through a Glossgenius booking page, and the newsletter mentions classes and specials.

The studio sells its own range, including Holy Grail Makeup, which the business describes as a faith-based line. Other products come under the Eyes Have Not Seen and Beyond the Veil collections, and include palettes, primers, brow products, lip products, setting powder, brush sets, a skincare and soul care guide, and accessories.

Buy Now, Pay Later is available in person and for bookings from $50 to $4,000, subject to approval before the appointment.

Makeup is presented as an enhancer for a look wanted for the moment, rather than a lasting change to someone's appearance.