LASHES Y MAS

Lashes Y Mas sells lash extension products and runs lash training courses from its San Diego address. The business describes itself as a trusted source for lash artists, and its product range covers extension supplies, lash care products, adhesives and solutions, tweezers, bundles and kits, accessories, tools and merchandise. The business says each product is quality checked before it is added to its inventory.

The training side of the business is built around in-person courses, offered as either group or individual sessions and bookable through an online booking page. Course listings include the Combo Lash Course, Classic Lash Training, Fanning Lash Training and Volume Training. Each course includes classroom theory, a training manual, a practice lash doll, a full product kit and hands-on work on live models. The training kit is stated to be enough for 25 full procedures. Students who complete a course receive a lash certificate and lifetime access to educators for support throughout their lash career. The business describes its courses as one-of-a-kind and designed by lash artists.

Lorena Elizenda leads the company as Lash CEO and Master Educator and developed the LYM brand. The business states its mission is to inspire, educate and empower lash artists and to help entrepreneurs succeed in the industry, and it says it values collaboration over competition among its artists. Brand ambassador applications are accepted through an online form, and certified Lashes Y Mas artists are part of a community of lash professionals.

Education-first: the business centres its work on training lash artists and helping entrepreneurs build a lash business, with an emphasis on collaboration among its artists.