JASMINE NIKOL

Jasmine Nikol is founded and run by its stylist, Jasmine Nikol, who has worked in hair for more than 14 years and returned to the beauty industry after a corporate career. The business works in premium extensions and customized color, and works with clients who want luxury hair without a complicated booking process.

Booking starts with a Digital Consult, which every first-time guest completes and which is reviewed and approved before any appointment is booked. Submitting the consult does not reserve a time. Once a booking is made, premium hair is selected, ordered and held for that appointment. The business lays out its process in six steps: digital consultation, personalized recommendation, appointment reservation, hair preparation, installation and continued care.

Installation appointments are three-hour collection appointments. Each one includes premium luxury hair, a scalp detox, a luxury cleanse, an install prep treatment, a precision cut and blend, signature color matching and a finished style, and ends with precision blending, styling and guidance on at-home maintenance. Installations generally need maintenance about every 4 to 6 weeks.

The business offers five textures: Relaxed Straight, Blown Straight, Velvet Wave, Resort Curl and Opulence Curl, which is made from 100% raw virgin human hair and which the business calls its most luxurious curl texture. Champagne Blonde hair is also offered, made from 100% raw virgin human hair and professionally colored. The Instant Collection clip-in extensions, made from 100% premium Remy human hair, come in Relaxed Straight and Blown Straight. Product prices range from $96 to $435 depending on the item and variant. The Hair Notes blog covers extension care, installation methods and texture choice.

The business says luxury hair should feel effortless, and gives each guest a personalized recommendation built around natural hair, desired look, maintenance preferences and lifestyle.