Izabela Beauty Co

Izabela Beauty Co is run by founder Izabela Oshana, a makeup artist and educator who has worked with brides since 2017. The business works with clients in Chicago, the suburbs and at destination weddings, and offers on-site travel within the United States and internationally, with travel fees applied per location and per artist. The business describes itself as a luxury bridal and special occasion makeup service.

Bridal makeup is a full glam look meant to hold up through the wedding day, and the business also offers an elevated soft glam for weddings and celebrations. Special occasion makeup is offered for events in Chicago, and services can also cover engagements, showers and photoshoots. Bridal previews are available to brides who have booked and committed, but bridal trials are not offered. Wedding bookings need a 50% retainer that is non-refundable and non-transferable and goes toward the total, along with a signed service contract. There is no minimum booking for weddings. Up to five guests can be accommodated per booking, and for larger parties another artist from the team assists. Services can be added to a signed wedding contract up to three months before the wedding.

Makeup is applied with liquids, creams and powders; airbrush is not used. The business prefers its own products for consistent results, but may use a client's own products and tools if the client has skin allergies or visible rashes or lesions.

Education is a major part of the business. Classes and advanced training are offered in person and online, for aspiring makeup artists, established professionals and everyday women who want self-application lessons. Options include a one-on-one coaching call on social media, networking, client experience and booking, a private self-application lesson offered from November through March, a three-hour refresher for makeup artists and beauty professionals, an advanced intensive of up to eight hours that includes a professional kit, a three-hour look-and-learn group course for up to six students priced by custom quote, and a recorded online class covering the signature look. Class and course purchases are non-refundable and non-transferable. Refresher, intensive and group courses require a non-refundable deposit and allow one reschedule without penalty. If a student cannot attend in person, payment may be applied to a future class or private training, depending on availability. Payment plans are offered for select programs at checkout. The education page says the founder built a six-figure beauty business and offers to share how.

The online shop sells a makeup kit and a bridal skincare checklist, along with digital downloads, online courses and e-books. Payment is accepted by Zelle, debit or credit card, and cash; personal checks are not accepted.

Built around a lightweight, cake-free method of layering that enhances natural features, with each look tailored to the client's features and vision.