Iconicurl

Iconicurl is a salon spa in Paramus that centers on curly and mixed-texture hair. The salon's stated mission is to offer a calm, upscale space where every curl type is understood and cared for. It serves clients of all ages and hair types, and the salon describes itself as diverse.

Her work covers cutting, color, styling, transformative treatments and extensions for curly hair. Services are grouped into coloring, cutting, conditioning, styling and hydration, and the salon builds personalized treatment plans around the specific needs of each client's curls. Clients who want something beyond the menu can email to ask about bespoke services for curly-textured hair.

Signature offerings include the Curl Cut with Curl Style, a consultation-based cut using techniques for curly hair that takes 90 minutes or more, and a Keratin Treatment to Relax Curls that uses the Keratin Complex PBO formula to loosen natural curl while keeping its integrity. Color work uses Goldwell products, including the Elumen color line, and the salon uses Moroccanoil and sells Ouidad products through its website. Buy Now, Pay Later financing is available for bookings from $50 to $4,000, with approval needed before the appointment.

Creates personalized treatment plans based on the specific needs of each client's curls, with bespoke services available on request.