Glow Up & Co.

Glow Up & Co. is a luxury beauty business in Rochester, New York, led by its founder Angilee. The business describes its approach as luxury beauty with elevated results, and it is built around the idea that beauty visits should feel personal, considered and unhurried.

Bridal work is a central part of the studio. Brides can book luxury bridal makeup, and the She's All That bridal package includes a bridal preview session. Bridal and academy spots are limited, so the studio recommends reaching out early. Add-ons such as an acai bowl bar, a mimosa tower and a breakfast board can be requested during booking.

Outside of weddings, signature makeup appointments are offered for special events, photoshoots and everyday occasions, and hair styling can be added on request. Hair services are arranged through a network of professional hairstylists. Customized makeup lessons teach clients to apply their own makeup, with instruction tailored to their features, lifestyle and goals. Personalized makeup shopping covers shade matching, routine building and product guidance, fitted to budget and skin type.

Glow Up Academy runs two certification routes, an online-only option and a hybrid one, and each ends with a certificate. The hybrid route pairs two weeks of web-based study with five back-to-back days of hands-on work on live models, four hours a day. Graduates receive three months of mentorship at no cost, along with lifetime access to course materials and later updates. The academy is not licensed by a state as a cosmetology school. Starting prices are $995 for the online certification, $2,495 for the hybrid certification and $3,495 for the hybrid program bundled with three months of mentorship. One-on-one private intensives begin at $650. Business mentorship starts at $1,199 for three months, $1,999 for six months or $3,899 for twelve months. Installment options exist for certain academy programs, bridal packages and mentorship offerings.

The studio also rents space. Makeup artist chairs can be rented hourly or daily, and the creative content studio is available hourly, half-day or full-day for filming, photography, trainings and workshops. The content studio has white backdrops, luxury decor and minimalist furniture. Studio tours run Wednesday through Friday, and the studio hosts beauty events and pop-ups, some free to attend, with mini beauty services and vendors. Prices for services and rentals vary by need and are shared after an inquiry, since they are not listed on the website. Glow Up Agency artists are hand-selected and trained by Angilee, and they are paired with clients when Angilee is unavailable. Top-performing academy graduates may be invited to join the agency, though this is not guaranteed.

The business describes its work as luxury beauty focused on elevated results, with a belief that beauty experiences should be personal and intentional.