GBY Beauty
Lash & brow studio in Los Angeles, CA
GBY Beauty was founded by Courtney and Kendra, who describe themselves as two beauty experts and best friends. The business presents itself as women-owned and operated, with a Los Angeles studio on the lower level of a building on West Sunset Boulevard and service available in New York City and the surrounding Tri-State Area.
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GBY Beauty was founded by Courtney and Kendra, who describe themselves as two beauty experts and best friends. The business presents itself as women-owned and operated, with a Los Angeles studio on the lower level of a building on West Sunset Boulevard and service available in New York City and the surrounding Tri-State Area.
The Los Angeles studio is meant to be a place where clients leave feeling beautiful from the inside out. The business describes it as one of the most sought-after hot spots in the city; that is the business's own claim. Studio hours are Monday to Saturday from 10am to 7:30pm and Sunday from 11am to 5pm, and Los Angeles and New York City services are booked by appointment only. Clients running late can text (323) 310-4207.
Lash services include classic lashes, Active Lash extensions, hybrid and brown options that are chosen at booking, and 3D Russian volume lashes. Active Lash uses a patented adhesive that the business describes as sweat-proof, waterproof and oil resistant; the adhesive contains traces of latex. Lash lifts semi-permanently curl natural lashes for up to six to eight weeks, and lash lift and tint visits include a consultation, curling and tinting, and a nourishing serum, with results visible right away. Afterward, clients are asked to keep the face and lashes dry for 24 hours and to use oil-free cleansers. Touch-ups are typically every six weeks for lifts and every two to three weeks for extensions.
Brow services center on brow lamination, a semi-permanent, non-invasive treatment that temporarily reshapes the direction of the natural brow for a fuller, fluffier look. It can be combined with tint, wax, a lash lift, or lash extensions. Permanent makeup options include microblading, microblading powder brows, lip blush with touch-up included, and soft cosmetic freckles and beauty marks across the nose and cheeks. Skin services include custom facials built around each client's goals, and plasma lift skin tightening, a fibroblast treatment delivered with a pen-like device that the business says may help tighten and improve the appearance of skin. Custom airbrush tanning and custom spray tans for the face and body are also offered.
Waxing includes gender neutral waxing, offered to everyone at the same price, and the Vajacial, a post-waxing treatment designed for women. Tooth gems come in Swarovski crystal and 18kt gold, with gold available in yellow, white, and rose, and custom gold gems can be requested by email. Aftercare asks clients to avoid food, water, vaping, or smoking for the first 30 minutes.
Training is a significant part of the business. Tooth gem training is offered online and one-on-one, leading to certification, and is listed at $725, down from $800. The GBY Bible course is listed at $450, down from $500. Brow lamination training and lash lift and tint training are each listed at $600.
The founders aim for every visit to leave clients feeling beautiful from the inside out, and several services are custom to the client's goals, such as facials and spray tans.
A lower-level studio on West Sunset Boulevard meant to feel welcoming and personal.
Specials & promotions
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Brow lamination + lash extensions for $100
$100
On their website as of Oct 29, 2026 · Where we saw it
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Lash lift + lash tint for $85 on Thursdays
$85
Thursdays only
On their website as of Oct 29, 2026 · Where we saw it
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Lash lift for $75 on Thursdays
$75
Thursdays only
On their website as of Oct 29, 2026 · Where we saw it
Services
Final prices may vary.
Classic, Active, hybrid, brown and 3D Russian volume lash extensions, plus lash lifts, tints, and the Korean lash lift, with Thursday pricing on some lifts.
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Lash Lift Thursdays · GBY Beauty Los Angeles $75
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Lash Lift + Tint Thursdays · GBY Beauty Los Angeles $85
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Active Lash · GBY Beauty Los Angeles $89
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Lash Lift + Tint · GBY Beauty Los Angeles $90
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Classic Lash · GBY Beauty Los Angeles $100
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Korean Lash Lift · GBY Beauty Los Angeles $125
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Volume Lash · GBY Beauty Los Angeles $200
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Active Lashes · GBY Beauty Los Angeles Price at booking
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Classic Lashes · GBY Beauty Los Angeles Price at booking
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Lash Extensions · New York City Price at booking
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Lash Lift · GBY Beauty Los Angeles Price at booking
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Lash Lifts & Tints · New York City Price at booking
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Volume Lashes · GBY Beauty Los Angeles Price at booking
Brow lamination in several combinations, including with tint, wax, a lash lift or lash extensions, with a Wednesday rate on the basic service.
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Brow Lamination Wednesdays · GBY Beauty Los Angeles $50
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Brow Lam + Tint · GBY Beauty Los Angeles $90
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Brow Lam + Wax · GBY Beauty Los Angeles $95
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Brow Lamination · GBY Beauty Los Angeles Price at booking
Custom facials for skin goals and plasma lift skin tightening.
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Facials · GBY Beauty Los Angeles Price at booking
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Plasma Lift Skin Tightening · GBY Beauty Los Angeles Price at booking
Gender neutral waxing at one price for everyone, and the Vajacial for post-waxing care designed for women.
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Gender Neutral Waxing · GBY Beauty Los Angeles Price at booking
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Vajacial · GBY Beauty Los Angeles Price at booking
Permanent makeup including microblading, microblading powder brows, lip blush with touch-up, and faux freckles and beauty marks.
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Lip Blush · GBY Beauty Los Angeles / $350
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Faux Freckles + Beauty Marks · GBY Beauty Los Angeles Price at booking
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Microblading · GBY Beauty Los Angeles Price at booking
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Powder Brows · GBY Beauty Los Angeles Price at booking
Swarovski crystal and 18kt gold tooth gems, with aftercare guidance.
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18kt Gold Gems · GBY Beauty Los Angeles Price at booking
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Swarovski Crystal Gems · GBY Beauty Los Angeles Price at booking
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Custom Airbrush Tanning · GBY Beauty Los Angeles Price at booking
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Custom Spray Tan · GBY Beauty Los Angeles $55
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Lash Lift + Lash Tint $85
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Microblading Powder Brows Price at booking
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Brow Lam · GBY Beauty Los Angeles $60
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Lash Lift (Thurs only) · GBY Beauty Los Angeles $75
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Lash Lift + Lash Tint (Thurs only) · GBY Beauty Los Angeles $85
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Brow Tint + Lash Extensions · GBY Beauty Los Angeles $89
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Brow Lam + Lash Extensions · GBY Beauty Los Angeles $100
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Brow Lam + Lash Lift · GBY Beauty Los Angeles $150
Photos
Meet the team
Their website doesn't list the team, so we don't either.
- Highlights
- Lash lift and tint results are visible right away after the appointment
- Active Lash extensions use a patented adhesive described as sweat-proof, waterproof and oil resistant
- Gender neutral waxing offered to everyone at the same price
- Tooth gems in Swarovski crystal or 18kt gold, with custom gold gems on request
- Brow lamination training, lash lift and tint training, tooth gem certification, and the GBY Bible course
- Lip blush pricing includes touch-up
- Good for
- First lash extensions or lash lift
- Fuller-looking brows
- Clients who want lash and brow services together
- Custom facials and spray tans built around skin goals
- Tooth gem appointments
- Beauty professionals looking for training
- Treats
- Natural lash curl
- Fuller, fluffier brows
- Lip shape
- Skin tightening
- Unwanted hair removal
- Permanent makeup brows
- Freckles and beauty marks
- Techniques
- Lash lift
- Lash tint
- Korean lash lift
- Classic lash extensions
- Active Lash extensions
- Hybrid lash extensions
- Brown lash extensions
- 3D Russian volume lashes
- Brow lamination
- Brow tint
Products & treatments
- Active Lash patented adhesive
- Lash Splash cleanser
- Lash Splash To Go
- GBY Wellness products, including functional pops and a protein coffee mocha
- FORM by GBY, described as a telehealth brand
- GBY gift cards, starting at $25
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