Fresh Face by Fele`

Fresh Face by Fele` is a Midtown studio built around facials. Its Fresh Face Facials move through a set sequence: a consultation and skin analysis, steam, double cleansing, toning, exfoliation, extractions where needed, a mask, massage, serums, moisturizer, SPF, and advice for care at home.

Body services include full body waxing, which removes hair from the follicle; the site notes that consistent waxing can make hair finer and thinner over time. Body care treatments cover the full back, inner thighs, glutes, and the Brazilian area. Clients who cannot come in can book a virtual consultation, which produces a customized plan with tailored treatments and clinical grade skincare. Bookings are made through the studio's app, where prices are listed.

The Clear Skin Bootcamp is a 60-day corrective skin program priced at $900, with payment plans available. It is designed around two full skin renewal cycles and includes eight clinical facials, one each week, two microneedling treatments, LED therapy, guided extractions as needed, and a home care routine with products given after the initial consultation. The business describes it as results-driven. Clients must have a consultation before booking, attend weekly appointments, follow the home routine, and take part in progress tracking.

Memberships and wax passes spread visits across the year. The Fresh Face Membership includes two bi-weekly custom facials, a free facial add-on, and a choice of one free beauty, body care service, or wax. Membership purchases are not refundable, though members can cancel at any time without a fee. The Stay Fresh Wax Pass bundles waxing visits for savings of up to 20% off pay-as-you-go pricing and never expires, and the Unlimited Stay Fresh Wax Pass offers a full year of unlimited visits for one chosen service at a flat price. Wax and facial passes can be paid in full or in four monthly automatic installments, and passes can move between services but not between guests.

The Fresh Institute offers beauty and esthetics training, including Dermaplane, Facial, Brazilian Wax and Intimate Skincare, and Full Body Wax classes, plus State Board prep for the Georgia Esthetician Practical Exam. Facial training is a three-day class covering safety, sanitation, infection control, skin analysis, consultations, product knowledge, and facial protocols, and includes a reference manual, a facial kit, and a certificate of completion. Students must bring a model for hands-on practice. Training deposits are non-refundable because they cover the class kit.

Plans are customized to each client, pairing in-studio treatments with clinical grade skincare and a home routine. Services are designed around each client's skin and goals.