Facial Forensics

Facial Forensics grew out of a toner Datra Martindale made while she was studying esthetics. She was not satisfied with the products in her student kit, so she made her own. Classmates, friends and family started using it, and it became a product other people asked for, which led to the wider line.

The product line includes a Green Tea Toner, a Licorice Brightening Serum, Apricot and Almond Moisturizing Oils, a SKIN Ready Gift Set and a Gua sha Massager. Ingredients named across the products include almond, apricot, coconut, green tea, jasmine, licorice, peppermint, pomegranate and rosemary. The Licorice Brightening Serum is made fresh to order, so it needs three to five business days of processing before shipping. Retail accounts are opened by email.

Holistic Skincare 101 is a three-hour session on treating the skin from a holistic approach, and Product Ingredient Knowledge is a two-hour session on which ingredients and products suit the skin best. Three eight-hour one-on-one coaching sessions cover career strategy, management and operations for running an esthetics business, and preparation for the written Esthetics State Board Exam, at $320 each.

Body Sculpting Radio Frequency is a one-hour body service at $99. Eyebrow Threading and Tinting takes about 45 minutes and costs $65. Masterclasses cover professional skincare education for enthusiasts and licensed professionals.

Gift cards are sold as eGift Cards in amounts of $25, $50, $100, $150, $200 or a custom amount, and they never expire. Contact requests receive a response within two business days by email or phone. According to the business, Facial Forensics Skincare was featured in the December 2016 #BUYBLACK Guide from Essence Magazine.

The business builds its products and services around simple steps and purposeful ingredients, with skincare meant to be intentional, approachable and based on understanding what the skin needs.