FACECO Newport Beach

FACECO was founded in 2023 and runs two studios, one in Beverly Hills and one in Newport Beach. The business describes its mission as helping people keep a natural, relaxed and vibrant face through regular, science-based facial wellness. Its philosophy centers on gentle facial beauty grounded in science, anatomy and emotional balance, with the aim of returning facial features to their natural state rather than following artificial trends. The FACECO name is a registered trademark of The Face Company.

The FACECO Method was created by founder Polina Nikolaeva, a physician and dermatology specialist, who leads its method, standards and instruction across both studios and the business's academy. The business says it has helped more than 5,000 clients across its two studios, and it describes its buccal massage technique as one of a kind.

A visit begins with a personalized session: the esthetician adjusts pressure and intensity to the client's comfort and adapts the treatment to the skin during the appointment. Services are performed by licensed estheticians. The business states its facials are non-medical and are not a substitute for care from a physician or dentist, and that they are not treatments for any medical or dental condition, including TMJ disorders. Appointments can be booked online at either studio.

Membership is a central part of the offer. Members receive a monthly buccal session, 10% off treatments and products, and reduced prices on enhancements, with member rates applying for up to six months and larger savings after that. Members also receive a $20 reward for each friend they refer.

Built on the FACECO Method, which combines buccal massage, myofascial release, lymphatic drainage, sculpting movements and muscle relaxation. Treatments are non-invasive and aim to address tension, lymphatic stagnation and asymmetry rather than only surface concerns.