Earnest Skincare

The business was founded and is run by Amy Earnest, a licensed esthetician who specializes in acne and age management. According to the business, it has helped hundreds of clients clear adult acne over the past 15 years. Its studio is in Oakland, but most of its client work happens remotely, and clients anywhere can book its consultations and programs.

The virtual acne consultation is a one-on-one session that reviews a client's current routine, lifestyle, medications, stress levels and diet, then covers skin analysis, routine and ingredient review, possible acne triggers and a personalized product regimen. Products for home care after a consultation are bought separately and chosen for the client's skin needs. The Virtual Acne Reset is an eight-week remote program for adults dealing with breakouts, blackheads or barrier damage. It starts with an intake form and five photos, includes a curated full-size product kit shipped to the client's door, and features four check-ins with photo reviews plus text or email support that responds within two business days. The first two weeks concentrate on repairing the barrier and calming the skin. A premium tier, Reset+, adds an LED mask, a custom LED protocol, exfoliants from the start, an extra check-in and faster support within one business day.

The shop carries the business's own line of skincare, organized into acne care, cleansers, serums, moisturizers, sunscreen, eye care, light therapy and more. Non-active products such as cleansers and moisturizers can be ordered without enrolling in the Reset program. Online orders ship by USPS or UPS within one to three business days, and local pickup is available at the Oakland studio. All sales are final, and damaged or incorrect orders must be reported by email within five days of arrival. A wholesale program is open to licensed professionals who want to carry the line.

Focuses on barrier-first formulas and treatment plans that are personalized and adjusted over time as the client's skin improves.