Dosso Beauty

Dosso Beauty has been operating since 2018 and was founded by Kadidja Dosso, who serves as CEO. Before starting the business, she spent more than six years as a management consultant at Accenture in New York City. She won the $250,000 Pharrell Williams Black Ambition HBCU Grand Prize, and $75,000 of that went to Hampton University, her alma mater. The business describes itself as Black woman-owned.

The company's core product is a pre-stretched braiding hair offered in more than 40 styles. The business says the hair is clinically tested three times and is non-toxic and hypoallergenic. It is sold as single packs and as 3-pack bundles, and the site lists a 3-bundle pack at $30.00 and single packs at $13.00. Other listed items include the Boho Knotless Braids Bundle (Loose Curl) at $90.00, the Braid Box Deluxe at $120.00 and a 36-inch soft locs kit at $58.00.

Hair care is a second line, covering a braid spray, an edge control gel and a braid shampoo. Each is free of alcohol, sulfates and parabens. The best-selling items named on the site are the Rice Water Braid Spray at $16.00, the Organic Edge Control Gel at $14.00 and the Braid Shampoo at $15.00. Packaging is described as eco-friendly.

The Philadelphia salon takes bookings through the website for individual and group appointments, and it also offers memberships and gift cards. A Braid Bar service runs as part of the salon and also travels to festivals, pop-ups and brand events, where braiding demonstrations and product education are held. Guests can sit with complimentary teas and coffees, ask for WiFi, and read from a book station while they wait or during a service. The salon also has a store where clients can buy products for both styling and home upkeep.

Dosso Beauty also works with the braiding community. A Wholesale Partner Program is open to braiders and offers networking, learning and product discounts, and the Braid Corner is a directory where customers can find nearby braiders and stylists can build their network. Press coverage on the site includes Essence, NBC News, Forbes and Allure, dated 2019 to 2026, and a 2026 NBC Select article called the brand a standout braiding hair label, as the site reports.

Built around braiding hair that is pre-stretched, non-toxic and hypoallergenic, according to the business, alongside a hair care line that is free of alcohol, sulfates and parabens.

The salon offers complimentary teas and coffees and a book station for guests waiting or during services.