Diamond Beauty Industry
Hair salon in San Marcos, CA
Diamond Beauty Industry is located at 1556 Rambla Brisa in San Marcos and is run by its owner, Alia Cervantes, a licensed cosmetologist. Its core menu covers lash extensions and lifts, brow work, facials, hair color and balayage, hair treatments, women's cuts, weft and tape-in extensions, waxing and lip filler. Body piercings are done at a tattoo shop in Escondido, and teeth whitening and tooth gems are done at a dental office in Vista.
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Diamond Beauty Industry is located at 1556 Rambla Brisa in San Marcos and is run by its owner, Alia Cervantes, a licensed cosmetologist. Its core menu covers lash extensions and lifts, brow work, facials, hair color and balayage, hair treatments, women's cuts, weft and tape-in extensions, waxing and lip filler. Body piercings are done at a tattoo shop in Escondido, and teeth whitening and tooth gems are done at a dental office in Vista.
Booking is by appointment only, with no walk-ins and no waiting area, and children are not allowed in the salon. A $50 non-refundable deposit is due at booking and is applied to the remaining balance. Deposits can be sent through Apple Pay, Zelle, Venmo or Cash App, and the balance is paid in cash. Appointments are released if the deposit is not received within a five-minute grace period, so a screenshot of the deposit and appointment should be sent. Arriving ten minutes late cancels the appointment. Changes need 48 hours' notice; a late cancellation forfeits the deposit, and rebooking after that requires full payment up front. Group appointments for friends or family can be arranged by messaging the owner directly.
Lash fills depend on how many lashes remain: two-week fills need half or more remaining, and three-week fills need roughly 40 to 50 percent. Fills booked after day 23 are treated as a new set, and if too few lashes are left, the full set price applies. Lashes applied by another artist cost $115 to fill. The Korean eyelash lift and tint, which the business says lasts four to six weeks, and the bottom lash lift are both offered. Brow lamination comes with an aftercare kit and is described as lasting four to six weeks with proper aftercare.
Hair extensions need a consultation and approval before booking, and the deposit is half the service cost and non-refundable. Perms are not offered on hair that is bleached or heavily lightened, has significant chemical damage, or is often dyed with box color, and a consultation may be required. Keratin is a smoothing treatment rather than permanent straightening. Chemical peels require a consultation and aftercare instructions must be followed. Hours are Monday 9 AM to 7 PM, Tuesday through Thursday 9 AM to 8 PM, and Friday 9 AM to 5 PM; the salon is closed on weekends, though weekend appointments can be requested by phone. Parking, wheelchair access and Wi-Fi are available. The Booksy listing shows a 5.0 rating from 48 reviews, according to the business.
Appointment-only, with set rules on deposits, timing, lash fills and extensions.
Services
Final prices may vary.
Full sets in wet or classic, hybrid, volume and mega volume styles, fills on two- or three-week schedules, lash removal, bottom lashes, color and gem add-ons, and a Korean lift with tint.
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Color, Glitter & Gems $10+
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Bottom lashes $35
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Lash Removal $35
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1 Week Mini Fill $65
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Wet or Classic 2-week fill $80
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Hybrid 2-week fill $85
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Volume 2-week fill $95
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Halloween lash set $100
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Wet or Classic 3-week fill $100
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2-week fill $105
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Hybrid 3-week fill $105
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Mega Volume 2-week fill $105
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3-week fill 90 min · $115 / 90 min · $125
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Any foreign fill $115
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Volume 3-week fill $115
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Mega Volume 3-week fill $125
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Wet or Classic Full Set $140
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Hybrid Full Set $160
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Volume Full Set $180
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Mega Volume Full Set $200
Brow waxing, tinting, henna, and lamination, with lamination offered with or without tint.
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Brow Wax $25
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Brow Tint $45
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Brow Henna $55
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Brow lamination (no tint), brow clean up $100
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Brow lamination, tint, brow clean up $150
Anti-aging, deep acne, customized and chemical peel facials, plus a teen acne facial for ages 13 to 19 listed on the booking page.
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Chemical Peel $105
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Chemical Peel (Read Before Booking) $105
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Customized Facial $105
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Anti-Aging Rejuvenation Facial $120
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Deep Acne Facial $120
All-over color, gray coverage with toner, partial and full highlights, and balayage.
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Gray Coverage + toner $95+
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All Over Color $150+
Keratin smoothing treatment, perms, and styling, with pricing that varies by hair length and thickness.
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Hair Style $65+
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Hair Styling $65+
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Keratin Treatment $150+
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Perm $200+
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Perm Hair $200+
Standard, belly button and industrial piercings, performed at a partner tattoo shop in Escondido.
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Standard piercings (nose, ears, cartilage, lip) $40
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Standard piercings: (nose, ears, cartilage, lip, e $40
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Belly Button $50
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Belly Button piercing $50
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Industrial $60
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Industrial piercing $60
Whitening and touch-up services, plus tooth gems in a range of crystal and charm styles, performed at a dental office in Vista.
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Touch up $80
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Teeth whitening $150
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Tooth gems Price at booking
Waxing for the upper lip, under chin, brows, sideburns and full face.
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Upper lips $10
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Upper lip wax $10
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Under chin $20
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Under chin wax $20
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Eyebrow wax $25
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Side burns $25
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Side burns wax $25
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Full face wax $65
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Partial Highlight / Balayage $250+
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Partial Highlights / Balayage $250+
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Full Highlight / Balayage $280+
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Bottom lash lift $35
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Korean Eyelash Lift & Tint $140
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Lash Lift + Tint $140
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0.5ml $150+
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Lips 0.5ml $150+
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1ml $200+
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Lips 1ml $200+
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1.5ml $250+
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Lips 1.5ml $250+
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2.0 $300+
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Lips 2.0 $300+
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Hair Tinsel $35+
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Hair extension removal only $50+
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Dutch braids $140
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Extension move up $150+
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Move up $150+
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Extension installation $200+
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Installation $200+
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Hair Extensions ( Read description ) $600+
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Hair Extensions (tape in or wefts) $600+
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Girls haircut (ages 9 & under) $35
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Wash & blow dry $55+
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Women's Haircut & style $55
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Women Haircut, wash & style $80
Photos
Meet the team
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.diamondbeautyindu… (opens in a new tab)
- Highlights
- Lash fills priced by remaining lash count, with fills after day 23 treated as a new set
- Korean eyelash lift and tint, plus a bottom lash lift
- Hair extensions with required consultation and approval
- Body piercings and teeth whitening handled at partner locations in Escondido and Vista
- Group appointments arranged directly with the owner
- Good for
- Lash extension and fill clients
- Brow shaping and tinting
- Hair color and balayage
- Hair extension clients
- Teens seeking an acne facial (ages 13-19)
- Clients booking group appointments
- Clients who need wheelchair access
- Treats
- Acne
- Gray coverage
- Aging skin
- Unwanted hair
- Lash length and volume
- Brow shape
- Teeth whitening
- Techniques
- Volume and mega volume lash sets
- Korean eyelash lift and tint
- Brow lamination
- Brow henna
- Chemical peel
- Balayage and highlights
- Keratin smoothing treatment
- Perms
- Weft and tape-in extensions
- Beaded hair tinsel
Products & treatments
- Brow lamination aftercare kit
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