DESTELAYR®

DESTELAYR is a hair care company registered in Texas, and the name is a registered U.S. trademark. Its Round Rock salon takes bookings only, and its main services are straightening and premium hair treatments. The site does not list fixed prices; clients request a quote by WhatsApp before booking.

Booking requires a deposit, which is taken off the total on the day of the appointment. Appointments cannot be moved, and the deposit is kept if a client does not show up. Companions and children are not allowed at appointments, and a booking is cancelled automatically if the client arrives 30 minutes late.

The online store sells shampoos, conditioners, masks, leave-ins, heat protectants, oils, ampoules and kits, with 129 products across home care and professional categories. Products can be browsed by hair type, including curly and wavy, fine, aged, dry and frizz-prone, damaged and brittle, split ends, dandruff, hair loss and oily scalp. Orders ship across the United States. If an order is lost or damaged, the customer chooses store credit, a reshipment or a refund.

The academy offers in-person and online classes and workshops in styling, hair care and salon business management. Its online courses include a professional smoothing technique and a complete straightening technique course that provides a certificate. The Comunidad DESTELAYR membership costs USD 50 a month and adds a new video library each month showing step-by-step product use. Course and membership payments are non-refundable because they give immediate digital access, and a membership can be cancelled at any time from the customer account, though the paid period is not refunded.

Stylists can apply for professional access, which includes wholesale catalog access, exclusive discounts and priority shipping. Members also get free shipping on store orders and discounts of 10% to 25% on home care products, and stylists who join the membership can resell home care products in their salon at up to 50% off. Customer support is available by WhatsApp and phone, the website is offered in Spanish and English, and a mobile app is available on the App Store and Google Play.

According to the business, its formulas are professional grade, and its products offer active UV protection and intensive overnight regeneration, with results it says are visible from the first application.