Defined Beauty

Defined Beauty was founded and is owned by Deja McCoy, an Atlanta hairstylist with 17 years of experience. The salon lists two addresses, one on East Paces Ferry Road in Atlanta and one on Roswell Road in Sandy Springs.

The salon describes its mission as offering wellness through healthy hair, body and mind, and self-care, and it frames its pricing as affordable luxury for the community. The salon says it works with vendors it has trusted for more than 30 years in the beauty industry.

Online booking is organized into consultations, custom wig service, extension maintenance, extension services and natural hair services. Premium Sew-In Package is offered as a hair plan, and a Defined Beauty VIP Membership is also available. Package services must be paid in full at the salon or over the phone.

Before a first visit, some clients need to book ahead. First-time color clients must book a color consultation, and first-time clients who want texture matching for tape-ins, I-tips, invisible wefts or microlinks need a Luxury Extension Consultations booking. Clients are asked to call the salon rather than text.

The salon sells hair bundles and HD lace frontals and closures in body wave, curly and straight textures, along with gift cards. The salon says its extensions are sourced from overseas warehouses and shipped to customers, with orders processed within up to seven business days and FedEx tracking emailed. The salon says it can guarantee quality and fast shipping for its hair.

The salon's stated mission centers on wellness through healthy hair, body and mind, and self-care, with pricing it describes as affordable luxury.