Dash of Glam

Dash of Glam is a makeup business in Round Rock, Texas, centered on Alex DeLeon's work. Everything is by appointment only, and clients receive the full address by email after booking.

Bridal work is the main focus. Options include a bridal trial, a one-hour-twenty studio glam session for brides who travel to the studio, a longer full bridal look over three hours and twenty minutes, and a one-hour bridesmaid look that can only be booked alongside a bridal service. Hair can be added to bridal services, with a separate stylist brought in for detailed styles. Event and everyday makeup are also offered, shaped around each client's style and needs.

Permanent makeup is offered for enhancing eyebrows and lips, with treatment adjusted to individual preferences and skin type. Training is available as personalized one-on-one sessions covering skincare preparation, application technique, color theory, and product selection, with a curriculum built after a consultation.

The studio does not travel unless the party is three or more people. Wedding services are locked two weeks before the date, when the makeup schedule is sent to the client.

Makeup services draw on skincare knowledge from licensed esthetician work, and permanent makeup is offered alongside traditional application for longer wear.