CUSTOM HAIR

Custom Hair was started in 1989 by Joe Schwartz, who sold his earlier business to make the launch happen. The salon describes itself as the first in Orange County to pair a custom hairpiece factory with a salon. It now operates from unit D at 1571 Parkway Loop in Tustin and is run by his daughter, Whitney Schwartz.

Custom hair systems are made in house, and clients take part in each step, including the making of a mold and the choosing of hair samples. A custom system usually takes about two to three weeks to complete and no contract is required. A free consultation is offered by phone or in person, and the business aims for a hands-on relationship with every client. Hours are by appointment only.

Clients who live out of state can fly in and out on the same day, needing about one hour of in-person time. The business also ships hair systems anywhere in the world. Besides custom work, it keeps a large line of stock hair systems and offers full system service, tape service, color, same day hair add and repair, and precision hair cuts. It sells hair piece tape, glue and grooming supplies, and it offers a satisfaction guarantee.

The business describes its hair systems as among the best available and says it makes some of the most undetectable hair pieces in America. It calls itself a leader in non-surgical hair replacement and says it is the only salon still making hair systems in house. It also says its craftspeople have access to artists and craftspeople from its film heritage that are hard to find in Hollywood. These are the business's own claims.

Built around a hands-on relationship with each client, with the client involved from the mold through to the finished system.