Colour Theory Beauty
Studio in Chicago, IL
Colour Theory Beauty is a natural hair studio on the fourth floor of Lacuna Lofts in Pilsen. The studio was founded by Daria V. Wright and combines haircare education with hair and makeup work. Its stated aim is to simplify wash day so clients feel comfortable wearing their natural hair.
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Colour Theory Beauty is a natural hair studio on the fourth floor of Lacuna Lofts in Pilsen. The studio was founded by Daria V. Wright and combines haircare education with hair and makeup work. Its stated aim is to simplify wash day so clients feel comfortable wearing their natural hair.
A first visit starts with an intake form covering goals, current challenges and how the client wants to feel when they leave. Education and a relaxing service are combined in the appointment, followed by personalized aftercare resources and a detailed summary of products.
Curly cuts are shaped on curly hair after the curls have been set and dried. The studio uses its hydrate and define method to set each client's curl pattern before the cut. Color services require a consultation first, with the exception of natural-looking dark brown gray coverage.
The studio is on the fourth floor of Lacuna Lofts, reached from the north entrance in the parking lot. Clients use the code in their two-hour appointment reminder text and take the C-Wing elevator up. CTA buses 21, 60 and 18 serve the area. The lot is run by Metropolis, so parking is paid by QR code before leaving, and unpaid parking can lead to a mailed fine.
Education comes first: first visits pair haircare instruction with a relaxing service and personalized aftercare, and services are built around each client's curl pattern.
Specials & promotions
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Open house and studio warming
On their website as of Oct 28, 2026 · Where we saw it
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Nourish & Flourish membership: $125 per month
$125
Initial three-month commitment, then month to month until canceled with at least 30 days' written notice. Each payment becomes a $125 beauty credit.
On their website as of Oct 28, 2026 · Where we saw it
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Additional Member Styling Sessions for $125 each
$125
Available while your membership is active.
On their website as of Oct 28, 2026 · Where we saw it
Services
Final prices may vary.
Hair and makeup for the bride and bridal party, starting with a consultation.
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Bridal Hair & Makeup Price at booking
Color services that begin with a required consultation, except natural-looking dark brown gray coverage.
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Color Services Price at booking
Hands-on curl setting lessons as part of the studio's haircare education.
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Hands-On Curl Setting Lessons Price at booking
Hair and makeup for events, plus special occasion styling for maternity sessions, celebrations, photoshoots and other occasions.
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Event Styling Hair + Makeup Price at booking
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Special Occasion Styling Price at booking
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Styling Packages Price at booking
Haircuts, including curly cuts that shape curly hair after the curls are set and dried.
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Curly Cuts Price at booking
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Haircuts Price at booking
Hair and makeup for productions, photoshoots, campaigns, film and creative projects.
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Media & Editorial Hair + Makeup Price at booking
The Nourish and Flourish beauty banking membership, which provides a monthly beauty credit and member pricing.
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Nourish & Flourish Membership $125
Styling sessions for members at $125 each, including the hydrate and define set, rod set, twist out, silk press and soft blowout.
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Hydrate + Define Set $125
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Rod Set $125
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Silk Press $125
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Soft Blowout $125
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Twist Out $125
Photos
Meet the team
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.colourtheorybeauty.com (opens in a new tab)
- Highlights
- Curly cuts shaped after the curls are set and dried
- Hydrate and define method for setting each client's curl pattern
- Member Styling Sessions at $125 with a Signature Scalp Ritual
- Nourish and Flourish beauty banking membership with a monthly beauty credit
- Intake form and detailed product summary on first visits
- Good for
- Natural curls
- Tight curls
- Wash day simplification
- First visit
- Members
- Bridal parties
- Photoshoots and media projects
- Special occasions
- Treats
- Tight curl care
- Curl pattern definition
- Gray coverage
- Color services
- Bridal hair and makeup
- Event styling
- Media and editorial looks
- Techniques
- Hydrate + define method
- Curl setting
- Curly cuts
- Rod set
- Twist out
- Silk press
- Soft blowout
- Signature Scalp Ritual with conditioning steam and head spa
- Hands-on curl setting lessons
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