Christina Choi Cosmetics

Christina Choi Cosmetics LLC pairs a makeup line with a studio at 500 Sutter St., Suite 903, in San Francisco. The studio works by appointment only. The brand describes itself as a lifestyle beauty label for women who are always on the go.

The studio covers weddings, including bridal and engagement work in San Francisco and the wider Bay Area. It also takes on editorial makeup for beauty, fashion and film, headshots and portraits in the studio or on location, and makeup for corporate events and fundraisers. Trunk shows, pop-up events and client appreciation makeover days are also listed. A Before and Afters gallery shows past clients' special-occasion makeup, lessons and weddings.

Classes are a major part of the business. The Choi Method 1:1 Makeup Lesson, Pretty Parties and masterclasses are offered, and lessons are usually held in person at the San Francisco studio. A virtual workshop on accentuating Asian eyes with a lower crease line is priced at $295. It is a one-hour-and-fifteen-minute video lesson with a downloadable workbook and access to a private Facebook community. A gift card for the virtual 1:1 lesson is listed at $895. The brand's Canva page calls the Choi Method a proven system, and its Eventbrite organizer page lists 8 years of hosting events and 42 events in total.

The products are made in the USA and not tested on animals. The range includes eyeshadows, lip glosses, luxe cream crayons, BB creams, blot powder, brushes and an eyelash curler. The brand says it uses high-quality ingredients and pigments for long-lasting color. Its colors and tools are designed to work across a wide range of skin tones and eye shapes. The products are sold through the online boutique and several retailers listed on the brand's Where to Buy page.

Orders are processed and shipped within 48 hours, Monday to Friday, 8am to 5pm PST. Returns or exchanges must be requested by email within 30 days of purchase, and items must be unused. Products are not refundable or replaceable for damage after delivery. Bay Guardian's Best of the Bay lists the business as Best Beauty Supplies for 2017 and 2018, and 7x7 Magazine selected the Rosé All Day gloss for a holiday gift list of Bay Area-made products. Press coverage includes PopSugar, Bustle, StyleCaster, Audrey Magazine and CBS's This is SF.

Lessons are typically taught in person at the San Francisco studio, with The Choi Method virtual workshops also available. The product line and teaching are built around multi-functional colors and tools for a wide range of skin tones and eye shapes.