California Born

The salon is on South Lincoln Boulevard in Venice and is open Tuesday through Sunday. Its main service is haircuts for men, women and children, which can be booked through the website. Clients can have an espresso or a Bomb Pop ice pop while they wait. The salon describes itself as a West Side local favorite.

California Born began as a hair care business tied to the salon. Its founder, Jason Schneidman, cut hair at his Venice salon before building the product line, and he formulates the products himself.

The company says its products were created and tested by top hairstylists, and that its mission reaches beyond hair products. It holds that a good haircut can lift a person's confidence and open doors to new opportunities. Proceeds from the business go toward helping people get off the street and back on their feet. The California Born Foundation funds work with detox, rehab and sober living programs through product sales and donations, and it accepts financial gifts as well as volunteer and in-kind help from barbers, stylists and community members.

The company follows a golden-rule approach to hair care, treating other people's hair the way it would want its own treated, and it says it is sustainability minded in keeping its products green.