BROWTIVITY

Browtivity is a brow and lash studio in Unit B-104 on West Indian School Road in Avondale. Appointments are booked online through the GlossGenius platform. The team lists two people: Lydia Reyes, who leads the brow work, and Juliana Villanueva, a junior artist trained under her.

Brow work is the core of the studio. Shaping can be booked on its own or combined with lamination and a hybrid stain. The lamination works somewhat like a perm for brows, holding brow hairs brushed up for about six to eight weeks. The stain uses a hybrid dye that the studio presents as an alternative to standard brow tint, leaving a powder-finish color that can last up to 14 days on skin and four weeks on hair, depending on skin type and lifestyle.

Beyond brows, the studio offers Korean lash lifts in several options, ombre powder brows, shadow sessions where a client watches Lydia work on a model from start to finish, and in-person Korean lash lift training for licensed professionals and students in cosmetology or esthetician programs. Chin, lip and underarm waxing are available only as add-ons to another service.

Booking rules are set out clearly. Thirty-minute appointments have a strict five-minute late window, and same-day cancellations carry a 50 percent fee. No-shows are charged the full service and cannot book future appointments. Buy Now, Pay Later is available for in-person bookings from $50 to $4,000, with approval needed before the appointment. Gift cards come in $50, $75, $100 and $200 amounts or a custom value and are final sale. Hours are Monday and Sunday 9 AM to 6 PM, Wednesday through Friday 9 AM to 5 PM, and closed Tuesday and Saturday.

The studio says its goal is to enhance each client's natural beauty.