Brand New Beauty

Brand New Beauty works from a studio inside the Santander Tower in Downtown Dallas. Clients meet their staff member in the building lobby before the appointment, and the business describes itself as woman-owned.

Brazilian and bikini waxing usually takes about 15 to 30 minutes, and brow waxing and shaping about 15 to 20 minutes. Full body waxing covers legs, arms, underarms, back and more, and its length varies. Skincare add-ons can be included with any service at booking. First-time clients can request a waxing support option with extra guidance and a slower pace.

The studio uses a natural soft wax containing azulene, a compound from German chamomile. Each service uses single-use supplies and clean tools, and every appointment takes place in a private room. Visits move at an unhurried pace, and the team gives prep guidance before and aftercare guidance after. Brow shaping is planned around each client's face, with the aim of avoiding over-plucking.

Booking is by appointment only and walk-ins are not accepted, though last-minute bookings can be requested by text. Clients can book online, or text or message on Instagram with questions first. The studio suggests gently exfoliating the area the day before a wax rather than right before, avoiding heavy caffeine or alcohol just before, and rebooking every 3 to 5 weeks. According to the business, clients rate it 5.0 on Google and ClassPass.

Appointments are unhurried and calm, with prep and aftercare guidance given before and after each visit.

Each visit takes place in a private room inside a downtown tower.