BM Skincare + Boutique

BM Skincare + Boutique is a small business at 28 Gould Street in Reading. It began with skincare products and later grew to include gifts and boutique items, so the shop now works as both a skincare retailer and a curated store.

The skincare side is built around a hand-formulated cosmetic line that the business says suits all skin types. The salon describes the line as medical-grade and FDA-compliant. The company describes its approach as a blend of science and beauty. Skincare treatments, including microneedling and facials, are booked through the Boston Microneedling website, and the business also offers customized treatments and professional consultations.

Product range is wide. Professional items include Calecim pigment solution, restorative hydration cream, professional serum, a recovery night mask and a multi-action cream. Everyday options include HA Super Serum, Retinol RX, a peptide under-eye gel, Stem Cell Dew and a lactic milk cleanser. Separate lines cover teens (BMteen) and men (BMmen), and the boutique adds makeup, fragrance, jewelry, bags, shoes, hats, stationery, home goods and pregnancy and postpartum items.

The boutique side features women's clothing from brands including Ciebon and Adelyn Rae. Stock is sold in small batches and changes weekly, and the store also rotates hand-picked gifts throughout the year. Gift cards can be used on skincare services or boutique items and can be shipped to recipients. Shoppers can also order online, with checkout through Square and a range of payment methods accepted.

Combines a scientific approach to skincare with a focus on beauty, using a hand-formulated line for all skin types.

A small, curated boutique where gifts and clothing rotate through the store.