Beth Defines Beauty Salon

Beth Defines Beauty began as a natural hair care line founded by Dr. Imebet Thompson. The salon side followed in 2018, and the business now lists two locations in Hampton: a loft suite on Jonesboro Road and a suite on McDonough Road. The business describes its owner as the top hair care braider in Atlanta, a claim it makes about itself.

The service menu is long and organized by style. Twists, crochet and loc services, natural hair styling such as silk presses, wet sets and flexi rod sets, and a children's kinky twist for ages 7 to 11 are also on the list. Durations are estimates, and styles may take more or less time. Shampoo and conditioning is included with appointments at no extra cost.

Booking comes with a few practical expectations. Hair should not be very matted, and clients who need a wash before an install should arrive 15 to 20 minutes early. Anyone running late or unable to attend should let the salon know early. Squeeze-in appointments are offered the same day when available, or the next day, for a $95 fee. Braiding hair is included in the price except human curly hair used for boho braids. Cash, Zelle, debit and credit cards are accepted. Box braids are not offered for children under 8.

The handmade natural hair care line uses custom formulas rather than pre-made bases, made with plants, herbs and essential oils and free of silicones. The products are stated to be safe for color-treated hair and for children's hair, and the business describes them as cruelty-free and not tested on animals. They are not fully vegan, since some contain honey. Hair products are made in the USA, accessories are made in China, and two formulas contain almond oil while none contain peanuts. Products are sold on Amazon.com and can be picked up at the salon with online orders. The business does not ship overseas.

Built around natural hair care, with handmade products made from plants, herbs and essential oils.