Benefit Brow Bar Ulta San Jose

Benefit Brow Bar operates inside the Ulta store on East Park Street in Hollister. Because it sits within a retail store, guests can book a brow appointment while they shop.

Every visit starts with a consultation and brow mapping, and finishes with the brows being styled. Services are grouped into brow lamination, brow tinting, brow waxing, face waxing and a featured set of brow services.

Brow lamination is the most involved option. Clients can choose a lamination on its own, or add a tint and shape. The featured Feeling Lifted lamination is designed to set brows into a fuller, feathered, lifted shape that the bar says lasts up to six weeks. Because the treatment uses hair-dye and perming solutions, guests with allergies to those products are asked to do a 24-hour patch test first, and the bar advises against booking a second lamination within six weeks of the last one.

Waxing is the broadest part of the menu, from a quick brow trim up to a combined brow and lip wax or a wax paired with a tint. Guests who prefer a clean, defined brow can ask for Great Shape Brow Wax, which removes stray hairs to sharpen the shape.

The bar builds each service around a consultation and brow mapping so the shape suits the individual face before any treatment begins.