Beauty Craft Maplewood, MN

Beauty Craft describes itself as a third-generation, privately owned company run by the Wexler family, whose roots in the beauty industry date back to 1928. Its stated mission is to help salons, spas and stylists grow their businesses and develop their craft in different ways.

The company works with professional salons, spas and stylists rather than retail shoppers. Its stores stock a wide range of salon product categories, including hair and body care, color, styling, extensions, wax, foil, appliances, salon supplies, and marketing and display materials. It also sells apparel, accessories, candles and diffusers.

Product pricing is visible only to people with a professional account. New accounts are requested through an online form, and activation can take up to two business days. Brand selection varies by state, and the company publishes the brands available in each state on its about page.

Beyond selling products, Beauty Craft offers hair extension classes, in-salon education for the salon-only Oligo Professionnel line, Moroccanoil signature programs, and Milkshake Hair Pro classes covering color, cutting and product knowledge. Some classes are offered only in certain states, and the education page lists where.

Beauty Craft partners with brands whose products are sold through salons and spas rather than retail outlets, and chooses brands that provide educational platforms, social media support and rewards programs for professionals.