Beauty by Jordan

Beauty by Jordan is a holistic skincare business in Concord, Massachusetts, founded and run by Jordan, a licensed esthetician with more than nine years of experience. The business works from its own studio at 81 Commonwealth Ave and also serves clients remotely. The business says it has cared for more than 900 clients over the past four years and has helped hundreds of women work on their skin and how they feel in it.

Its philosophy combines skin science with holistic education and personalized guidance rather than one-size-fits-all routines. The aim is to help clients understand their skin so they feel confident caring for it. The business says it goes beyond standard skincare by pairing advanced skin science with that education, and the Eye + Lash Cream is described as showing visible results within four weeks.

In the studio, services include brow tinting, brow shaping and brow lamination; lash tinting and lash lifting, done separately or together; gua sha; dermaplaning, holistic skin treatments, personalized facials and extractions. Gua sha is described as supporting circulation and lymphatic drainage and easing tension. In-person booking is not open to new clients right now, and a waitlist is kept for future openings.

Remote work is a large part of the business. A virtual skin consultation is a one-on-one session that looks at the root of a skin concern and produces a customized routine. It starts with a 30-minute Zoom intake call, and a custom plan follows within 48 to 72 hours. Clients receive a written skin guide covering product use, application order and lifestyle advice, and meet every other week to review progress and adjust their routine, with lifetime access for ongoing questions. Recommended products are purchased through the business and shipped by USPS.

Beyond appointments, the salon runs an online shop selling professional skincare from Face Reality, Colorscience, Kelley Baker, Clean Skin Club, Circadia, Clearstem, Esthemax, Mixi, Factor Five, Halina André and House of PLLA. It also carries Beauty by Jordan, a line that is exclusive to the salon. Online courses are another offering: Jordan created them, including The Basics of Gua Sha 101 and The Lymphatic Reset: Drain to Glow. According to the salon, it has been featured by WPRI Spotlight New England, Canvas Rebel Magazine, The Women On Top Podcast, WomansWorld and FOX.

Combines skin science with holistic education and personalized guidance, aiming to help clients understand their skin and feel confident caring for it.