Beautilicious by Abir Rochelle Park

Beautilicious by Abir is a permanent makeup studio led by Abir, who is the Creative Director. The studio has a main location on the second floor at 336 W Passaic St in Rochelle Park and a second location at 255 Boulevard in Hasbrouck Heights.

Every treatment is shaped around the client's features, preferences and lifestyle rather than a standard template. New clients can start with a free 10-minute call to talk through their goals, skin tone and which technique would suit them. Booking is done through the studio's GlossGenius page, and most services take a $50 deposit.

The brow menu covers several methods: microblading in hair strokes, nano brows (a machine-based hairstroke technique the studio says lasts longer than microblading), powder ombre for a soft, makeup-like finish, microshading for a fuller gradient look, airbrush brows for a powdered, low-maintenance effect, and hybrid tint, which stains the skin and tints the hair. Brow lamination with a keratin nourishing treatment and brow or lash tinting are offered as well. For lips, the studio offers lip blush, a semi-permanent tint that enhances natural lip color, and lip neutralization for cool, dark or uneven lip tones.

The studio also works on scars and stretch marks. Camouflage uses pigment blended to match the client's natural skin tone, and a consultation comes first. It does not remove scars or stretch marks, and it may take several sessions. Saline tattoo removal is done per session and may take several visits depending on the saturation, depth and color of the ink. Li-FT removal lifts old pigment before new work is done. Touch-ups are priced differently depending on whether they fall within 8 weeks of the first session. The studio describes its pigments as premium and its kits as sanitized before each appointment, and it describes its permanent makeup as allergy-free and its results as long-lasting; these are the studio's own claims. Buy Now, Pay Later is available in person for bookings from $50 to $4,000, subject to approval before the appointment.

Each treatment is customized to the client's features, preferences and lifestyle, with a consultation to settle on goals and technique.