Beautiful Potential Consulting

Beautiful Potential Consulting is based at 75 Market Street in Elgin, Illinois, and combines branding and coaching services with rentable workspace. The business is led by its founder and CEO, Laura Empowhers, and is built around empowering women through beauty, branding and business.

The building offers private offices, salon suites for beauty professionals, and flexible spaces for entrepreneurs and growing businesses. Meeting rooms serve client meetings and collaboration, and training rooms can be used for workshops, classes and events. Silhouette Creative Studio, in Suite 16, rents podcast, content and media studios and runs a monthly creative co-working membership for entrepreneurs, beauty professionals, coaches, authors, speakers, influencers and small business owners.

Branding work is organised as single services or tiered packages. Graphic design starts at $75 and covers items such as business cards, flyers, brochures and social graphics. Logo design starts at $150 and includes a custom logo, a brand color palette and final web and transparent files. Website design starts at $1,500. The Glow Up Package costs $997 and is aimed at startups and new beauty professionals, with a timeline of 2 to 3 weeks. The Elevate Package costs $2,497, suits established entrepreneurs, beauty suite owners and rebranding coaches, and has a timeline of 4 to 6 weeks. The Empire Package costs $4,997, is aimed at CEOs, multi-service businesses and women scaling to authority status, and has a timeline of 6 to 8 weeks.

Beyond its branding work, the company also hosts business and branding masterclasses, beauty education classes, networking mixers, empowerment experiences and community partnerships. Di'Aura Beauty Bar & Events, in Suite 22, styles hair for weddings, quinceañeras, proms and other special occasions, and also does braiding, wig and hair-extension work, plus protective and traditional styles. Its makeup offerings range from soft and full looks to editorial, and it provides wardrobe, photoshoot and runway styling. Di'Aura Beauty Supply, in Suite 16, sells through an online shop.

Combines strategy and empowerment across beauty, branding and business development, with education and community events built in.