Beaullure Beauty

The business started in 2018 as a small venture making handmade lip gloss for friends and family, and was formally incorporated in 2020. It now has two locations, one in Concord and one in Winston-Salem, and is led by its owner, who also works as a lash, makeup and brow artist.

Facial visits begin with a skin analysis, then move through a double cleanse, gentle exfoliation, a mask chosen for the client, hydration, moisturizer and SPF. The 30-minute Express Facial suits all skin types, regular maintenance and people new to professional skincare. The 45-minute Men's Facial is designed around cleansing, exfoliating and hydrating men's skin, and is described as addressing razor irritation, ingrown hairs, congestion and dryness. A three-visit Express Facial Series adds a skin assessment at each visit, a personalized consultation, at-home care suggestions and progress checks, and all three sessions must be used within three months of purchase.

Lash work is shaped to each client's eye shape, natural lashes, personal style and daily routine, using lash mapping, curl selection and careful application. The business says lash extensions put the health of natural lashes first. New lash clients complete a consultation before their first full set, which includes a style quiz, an assessment of eye anatomy and natural lashes, and a personal Beaullure Lash ID. Fill appointments are timed between 7 and 21 days after a set, depending on how many lashes remain, and a full set is required once four weeks have passed.

The business describes its mission as combining professional esthetic care, curated cosmetics, education and compassionate service. Its listed values include authenticity, integrity, inclusive beauty and community, and it plans community impact through the Beaullure Beauty Foundation. Bookings can be made online through the website or by request form. The online shop ships by USPS Priority within one to three business days and applies shipping insurance to all orders. Returns are not accepted, though refunds may apply if an item arrives damaged, or is stolen or missing.

The business describes its philosophy as intentional beauty that enhances each person's features through personalized esthetic services, professional artistry and curated essentials.