Be Natural

Founder Brittani Gray established the business, which also operates under the name Be Natural Wig Experience. The business describes its wigs as luxury and comfortable.

Wigs come in small to large sizes, with circumferences between 19 and 24 inches. Each one is made from unprocessed virgin human hair with a 5x5 lace top and a 13x6 lace frontal. Wigs are customized and pre-styled, can be colored, cut, and styled, and are secured with a universal lace grip so tape and glue are not needed. Premium wigs listed on the shop page run from $725 to $1,050. The business says a wig can last up to four years with washing, conditioning, and trims, and it advises against wearing one while swimming or working out.

Appointments are booked online through Vagaro. Purchases are final, with no refunds, exchanges, or adjustments. Orders ship by USPS or UPS, and a tracking number is provided once processing is complete. The business is not responsible for items that are lost, stolen, returned to sender, or damaged after shipping. Because wigs are custom colored, slight variations may occur, and photo lighting can change how a color looks.

Aims to offer a high-end, safe setting where women at any stage of hair loss, or with healthy hair, can feel confident.