AURA

Aura is primarily a clothing and accessories business that sells through its online store. Separate categories cover men's items and a Mini Me line.

Shoppers can find limited-run pieces under Aura Exclusives, which are sold only through the website in small quantities. Aura also sells gift cards and keeps a sale section. Listed prices include the Sloane Knit Set at $80.00, the Blaire Suede Blazer at $60.00, the Layla Skirt Set at $90.00, the Amelie Lace Shorts at $44.00 and the Life Is A Rodeo Tee at $36.00. The business notes that prices may change without notice.

The store has a currency selector for many countries, with prices displayed in US dollars for United States shoppers. Orders are paid by PayPal, Venmo, Apple Pay, Amazon Pay, AfterPay, G Pay or major credit and debit cards. Guests can check out without an account, and registered users can save their details and check order status under My Account.

The website lists a size chart from XS to XL for bust, waist and hips, which it presents as a general guide, and describes most items as true to size. Colors may look different in photos depending on screens, lighting and how the model wears an item.

Aura also runs Aura Creative Clique, a collaboration program for content creators interested in fashion and aesthetics. Applicants are asked to follow the brand's Instagram and TikTok accounts and to say whether they do modeling, content creation, reels or TikTok content. The brand also publishes a page of pop-up dates at markets and other locations in the Bay Area and Sonoma County.