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Atenaá Beauty Concept
Atenaá Beauty Concept

Atenaá Beauty Concept

Hair salon in Miami Beach, FL

Atenaá Beauty Concept presents itself as more than a salon, with its menu organized as rituals meant to bring a sense of calm to each visit. The salon says its ritual ideas draw on Bali, Morocco, Greece and Tulum. It operates from a private treatment space on Lenox Avenue in the South Beach area of Miami Beach.

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About

Atenaá Beauty Concept presents itself as more than a salon, with its menu organized as rituals meant to bring a sense of calm to each visit. The salon says its ritual ideas draw on Bali, Morocco, Greece and Tulum. It operates from a private treatment space on Lenox Avenue in the South Beach area of Miami Beach.

Nails are a large part of the menu. Russian manicures start at $70 and begin with cuticle refinement and shaping before a finish is chosen, ranging from a bare, no-polish finish to gel color, hard-gel strengthening and acrylic recovery for nails that feel thin or overworked after acrylic wear. Pedicures include a European smart pedicure, which uses single-use Smart Disc abrasives, and The Atenaá Duo, where two nail artists work on a manicure and pedicure at the same time. The salon describes its nail and foot services as using trusted European methods, strict hygiene and elevated materials, and says medically sterilized instruments are used.

Lashes and brows are the other core area. Lash extensions run from a classic single-extension set through volume, wet-look, Kim K style and anime designs, with each set customized to the client's eye shape, natural lashes and desired look. Each natural lash is isolated and the extension weight is matched to it, according to the salon. Brow services include shaping by waxing, threading or tweezing, tinting, lamination and Organic Brow Reconstruction, which uses acacia extract and is not a lamination. The salon says its brow products are available exclusively at Atenaá in the USA.

The menu also includes permanent makeup such as powder brows, lip blush and lash line enhancement, all semi-permanent, with a touch-up offered for work originally done at the salon. Massage and facial rituals cover face, body and sound-based sessions, including facial treatments that use French skincare and hydrating masks, and some facials end with a herbal tea. Private one-on-one sound healing takes place in a private room. Waxing and skin care, day makeup and bridal makeup are also offered.

The salon also hosts private experiences such as bridal showers, bachelorette celebrations, birthdays and corporate wellness outings. Hours are Monday to Saturday, 10:00 AM to 8:00 PM, with Sunday visits by appointment only. Online booking shows open times for each selected service, and clients can also text or call.

Treatments are framed as rituals, with the salon citing European methods, strict hygiene and elevated materials as its standard.

A private, calm setting with treatment rooms and a one-on-one sound healing room.

Services

Final prices may vary.

Brow shaping, tinting, lamination, lash lifts and lash tints, plus Organic Brow Reconstruction and combined brow and lash sessions.

  • Brow Shaping $45
  • Brow Tint $45
  • Velvet Lash Tint $45
  • Brow Balance for Him — Men's Brow Shaping $60
  • Brow Softening $70
  • Brow Alchemy — Shaping & Tinting $80
  • Brow Uno (Single Lamination) $100
  • Brow Alchemy & Velvet Lash Tint $115
  • Brow Duo — Lamination & Shaping $130
  • Lash Lift by Atenaá — Natural Lash Lift $130
  • Brow Trio — Lamination, Tinting & Shaping $150
  • Lash Lift Duo — Lash Lift & Tint $150
  • Organic Brow Reconstruction $150
  • Brow Trio & Velvet Lash Tint $170

Silken lash extension sets from classic to anime designs, along with outer-corner and underlash options, refills and removal.

  • Silken Reset — Lash Extension Removal $30
  • Underlash Aura — Bottom Lash Extensions $50
  • Silken Classic 1D Refill $150
  • Outer Corner Lash Extensions $160
  • Silken Volume 6D Refill $180
  • Silken 1D — Classic Lash Extensions $190
  • Silken Goddess 10D Refill $200
  • Silken Volume 2/3D — Lash Extensions $220
  • Silken Noir — Wet / Mascara Effect Lash Extensions $230
  • Silken Volume 4/5D — Volume Lash Extensions $230
  • Silken Volume 6D — Volume Lash Extensions $260
  • Silken Goddess 10D — Volume Lash Extensions $280
  • Silken Muse — Kim K Style Lash Extensions $280
  • Silken Anime 15D — Anime Lash Extensions $300+

Everyday day makeup and at-home bridal makeup, including for a full bridal party.

  • Everyday Elegance (Day Makeup) Price at booking

Russian manicures in several finishes, a Japanese-style mineral treatment, and restoration for damaged nails.

  • Gentleman's Russian Manicure $70
  • Russian Manicure — Bare Finish $70+
  • Miyabi Touch — Japanese Manicure $95
  • Russian Manicure + Gel Color $120+
  • Russian Manicure + Hard Gel Strengthening $130
  • Nail Restoration — Damaged Nails $150+
  • Acrylic Reset — Russian Manicure & Nail Recovery $170

Combined sessions in which a manicure and pedicure run at the same time, with or without organic brows.

  • The Atenaá Duo — Simultaneous Manicure & Pedicure $285+
  • The Atenaá Trio — Nails, Pedicure & Organic Brows $435

Massage rituals, facial rituals and private one-on-one sound healing sessions.

  • Pause Ritual / One Area Focus $120
  • Atenaá Active Lift Ritual $125
  • Instant Glow Ritual by Atenaá $195
  • The Exhale Ritual Body Massage $240
  • Face Awakening Ritual $265
  • Face Avert Therapy $269
  • Muscle Release Ritual $280
  • Avert Harmony Ritual $299
  • Kobido Face Massage $333
  • Body & Mind Session $375

A separate massage and wellness offering, listed on the menu without a price.

  • Private Sound Healing Price at booking

Nail art added per nail, polish removal, buffing, paraffin treatments and hand spa rituals.

  • Jewel Nail Design — Per Nail $5+
  • Polish Release — Nail Polish Removal $5
  • Gel Polish Repair — Per Nail $10
  • High-Shine Nail Buff — Add-On $10
  • Extra Length — Gel Coating $20
  • Nail Polish Change — No Manicure $40
  • Nail Reset Ritual — Dip Powder & Acrylic Removal $40
  • Nourishing Hand Cocoon — Paraffin Treatment $50
  • Hand Spa Ritual — Voyage des Mains $60
  • Hand Spa Ritual — Voyage des Mains by La Sultane de Saba $60

Sculpted nail extension sets and refills, a bridal nail manicure, XL extensions and per-nail repairs.

  • Broken Nail Extension — Per Nail $15
  • Sculpted Nail Extension Refill $160
  • Sculpted Nail Extension Ritual $180+
  • Bridal Muse Nails — Russian Manicure $195
  • Atenaá Statement Nails — XL Extensions $240

A group of named rituals that include waxing and skin care, makeup, permanent makeup, foot rituals and sound healing.

  • Luxury Lash Extensions Price at booking
  • Massage & Wellness Escape Price at booking
  • Mini Muse Price at booking
  • Permanent Makeup Price at booking
  • Sound Healing Price at booking
  • The Brow & Lash Artistry Price at booking
  • The Foot Ritual Price at booking
  • The Makeup Ritual Price at booking
  • The Nail Ritual Price at booking
  • Waxing & Skin Care Price at booking

European smart pedicures, a men's version, gel-coated options, and callus and paraffin foot treatments.

  • Callus Refresh — Smart Disc Treatment $50
  • Nourishing Foot Cocoon — Paraffin Treatment $50
  • Foot Spa Ritual — Journey of Steps by La Sultane de Saba $75
  • European Smart Pedicure Ritual $90+
  • Gentleman's European Smart Pedicure $95
  • European Smart Pedicure + Gel Coating $130

Semi-permanent powder brows, lip blush, lash line enhancement and touch-ups for work done at the salon.

  • Harmony Renewal — 1–3 Month Perfecting Touch-Up $300
  • Divine Gaze Ritual — Lash Line Enhancement $500
  • Brow Veil Ritual — Powder Brows $650
  • The Rose Ritual — Lip Blush $650
  • Aura & Gaze Ritual — Lip Blush + Lash Line Enhancement $999

Photos

  • Nail bar with stone wall, pendant lamps and workstations
  • Close-up of natural-looking nails in pale pink and nude shades
  • Young girl getting a manicure at a salon table under a lamp
  • Woman with red lipstick and styled makeup posing on a street
  • Close-up portrait showing defined brows and makeup
  • Close-up of permanent eyeliner and brow result
  • Close-up face showing lash extensions and brow shaping
  • Client receiving a pedicure in the lounge
  • Pedicure chair and station with arched lit wood wall
  • Child getting a manicure with a nail technician
  • Brow treatment with product applied to brows
  • Close-up of glossy lips with a lip blush permanent makeup result

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.atenaa.com (opens in a new tab)

Highlights
  • Sculpted nail extensions, each shaped individually and finished with Luxio gel coating, with refills for extensions originally done at Atenaá
  • Silken lash extensions in a wide range, from classic 1D to Silken Anime 15D, with sets customized to each client
  • Organic Brow Reconstruction using acacia extract, which the salon describes as a favorite
  • The Atenaá Duo and The Atenaá Trio, where two or three artists perform services at the same time
  • Beauty Concierge service for selected treatments at a client's home or hotel, including bridal parties
  • One-on-one sound healing in a private room using Tibetan singing bowls, a therapy harp and tuning forks
Good for
  • First-time lash extension clients
  • Brides and bridal parties
  • Men's brow shaping and gentleman's manicures or pedicures
  • Children's manicures
  • Clients who want a private room or a treatment at home or a hotel
  • Clients planning ahead for peak hours
Treats
  • Lash length and volume
  • Brow shape and color
  • Damaged or weak nails
  • Thin or sensitive nails after acrylic wear
  • Dark or intense brows
  • Unwanted hair removal
  • Calluses
  • Permanent brow and lip color
Techniques
  • Russian manicure
  • European smart pedicure
  • Miyabi Touch Japanese manicure
  • Sculpted nail extensions
  • Gel overlays
  • Gel coating
  • Paraffin treatments
  • Brow lamination
  • Brow tinting
  • Brow softening

Products & treatments

  • Luxio gel
  • Lisa Kon gel
  • In.Hype gel
  • Dazzle Dry
  • Maxymova tints
  • Wimpernwelle tints
  • Shik tints
  • RefectoCil tints
  • Bronze tints
  • La Sultane de Saba
  • Exquisite French skincare
  • Celluma LED

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