Amino Therapy Center Irving

Amino Therapy Center runs hair treatment locations in Irving, Texas and Phoenix, Arizona. Its core offering is Amino Therapy, a straightening treatment made in Jordan. The business calls the product a point of pride for the Jordanian and Arab hair industry and says it is the first made-in-Jordan straightening substance with an all-Arabic formula.

The business is led by founder and CEO Raghad Al Muhareb. Samar Kelani manages the Texas location and Neda Alsayegh manages the Arizona location. The product is registered with the Jordanian and Saudi food and drug authorities, is listed as licensed by the JFDA and SFDA, and is stated to be formaldehyde free under a certificate from the competent authority. Its ingredients include amino acids, fruit and vegetable acids, natural oils, shea butter, aloe vera and sage extract. The business describes its aim as organic, healthy hair and skin products.

There are three versions of the treatment. Insta Glow starts at $200 and takes about two to four hours. Full Service starts at $350 and Mini Service starts at $300; both take about three to five hours. Mini Service uses the same product with less time and heat, finishing with a low-heat blow dry instead of straightening. In the full treatment, the product sits on dry, clean hair for 30 to 45 minutes, the hair is pressed in thin strands, and then it is washed and air dried, followed by an aminotherapy shampoo, conditioner and serum. Coarse hair may need more product than fine hair. Exact prices vary by hair type, length, density and amount of product used.

Booking requires a $100 deposit, which is refunded once the appointment is completed, provided the appointment is cancelled at least 24 hours ahead. Before a session, clients are asked about oil use, past hair treatments, dye and bleach, and whether they are in their menstrual or postpartum period, in which case the session is postponed. Clients stop using oils, creams and masks for seven to ten days beforehand. A test strand is taken from the hidden back section of hair to see how it responds. If the hair is unlikely to respond well, the center may offer a non-straightening use under the steamer, or exchange the deposit for a salon service or a Raghad Organics product. Clients whose hair is likely to respond poorly may be asked to sign a declaration if they still want the service.

After a session, clients can wash their hair from four days later and the Amino Therapy line is recommended for aftercare, with black shampoo allowed once or twice a week for oily hair. One ammonia-free colour dye is allowed ten days after a session, and hair highlighting and colour removal are not allowed afterward. Bleaching is advised only once the product has fully left the hair, which typically takes a year. If hair falls out after a session, the center describes it as weak, heat-damaged hair and suggests trying hot water or hot air before getting in touch.

The business describes its approach as organic, healthy care, built around a product it makes in Jordan and a screening process before each session.