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Alexander Samarets Hair & Beauty
Alexander Samarets Hair & Beauty

Alexander Samarets Hair & Beauty

Hair salon · 2 locations

The salon was founded by Alexander Samarets, who works as a blonde specialist and colorist with more than 20 years in the field. Alongside its Midtown Manhattan studio it runs a location in Austin, Texas. The salon describes itself as a premier destination for blonde transformations, balayage and luxury color, and says its focus is healthy hair, personalized service and quality results. The website shows a 4.8 rating on Google from more than 95 reviews.

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About

The salon was founded by Alexander Samarets, who works as a blonde specialist and colorist with more than 20 years in the field. Alongside its Midtown Manhattan studio it runs a location in Austin, Texas. The salon describes itself as a premier destination for blonde transformations, balayage and luxury color, and says its focus is healthy hair, personalized service and quality results. The website shows a 4.8 rating on Google from more than 95 reviews.

Balayage, highlights and AirTouch include an intense mask treatment and a complimentary blow-dry. Root touch-ups and all-over single-process color are also offered, along with a Lebel treatment for softness, shine and moisture.

Signature offerings include AirTouch, a soft, low-impact technique for a natural gradient, and Face Frame highlights for subtle brightness around the face. Face Frame and AirTouch Face Frame are recommended eight weeks after a previous balayage or AirTouch. The salon recommends waiting until after the first wash, usually about three days after the appointment, before judging a color result.

Prices are listed as starting points and may vary by hair length, density and stylist level. NYC sales tax of 4.5% and possible transaction fees are added at checkout. Cancellations made 48 hours or less before an appointment incur a full fee, and deposits are not refundable for changes or no-shows within that window. Concerns about color, cut or styling should be reported within 7 days; adjustments are usually handled by the original stylist and requests after 7 days may be billed as new services.

The Midtown studio at 127 E 59th St, Suite 59, New York, NY 10022 is within reach of Manhattan, Brooklyn, Queens and the wider NYC area, according to the salon. The Austin studio is at 300 West Avenue, Suite 1322, Austin, TX 78701, with parking in the Elle West Apartments garage on 3rd Street, across from Merit Coffee, registered by QR code and validated in the salon. House calls are offered from $1,600, billed at $400 per hour plus a travel fee with a four-hour minimum.

The salon says its focus is healthy hair, personalized service and quality results.

The salon describes its setting as relaxing and boutique in style.

Locations in New York

Locations in other areas

1 more, by area. Open one to see its locations.

  • Austin 1 location
    • Austin 300 West Avenue, Suite 1322, Austin, TX 78701

Specials & promotions

  • Promo balayage or highlights for qualifying clients

    $350

    Promotion pricing applies only to qualifying clients.

    On their website as of Oct 29, 2026 · Where we saw it

Services

Final prices may vary.

Partial and full AirTouch color for short, medium and long hair, plus a Face Frame option.

  • AirTouch Face Frame $300
  • Partial AirTouch (Short) $400
  • Full AirTouch (Short) $430
  • Partial AirTouch (Medium) $440
  • Full AirTouch (Medium) $480
  • Partial AirTouch (Long) $500
  • Full AirTouch (Long) $550

Color correction for hair color that did not turn out as expected, starting with a consultation.

  • Color Correction in NYC $600+

Lebel Happiness for Hair Treatment, K-Tip extension application and removal, and human hair for extensions.

  • Happiness for Hair Treatment (Lebel) - Short $100
  • Happiness for Hair Treatment (Lebel) - Medium $125
  • Happiness for Hair Treatment (Lebel) - Long $140
  • K-Tip Encapsulation $150
  • K-Tip Removal $150
  • Partial K Tip Extensions $400+
  • Full K Tip Extensions $800
  • Consultation K Tip Extensions Price at booking
  • Happiness for Hair Trmt (Lebel) - Short $100
  • Happiness for Hair Trmt (Lebel) - Medium $125
  • Happiness for Hair Trmt (Lebel) - Long $140
  • Human Hair (50 grams) $236
  • Human Hair (100 grams) $475

Root touch-ups, all-over single-process color and color correction.

  • Root Touch-Up (without blow-dry) $125
  • Root Touch-Up (with blow-dry) $150
  • All-Over Color (Short) $180
  • All-Over Color (Medium) $250
  • All-Over Color (Long) $300
  • Color Correction $600+

Women's and men's haircuts, blowouts, curtain bangs and special occasion up-dos.

  • Curtain Bangs $35
  • Women's Blowout (Short) $50+
  • Men's Haircut Short $70+
  • Women's Blowout (Medium) $75+
  • Women's Blowout (Long) $90+
  • Men's Haircut Long $100+
  • Women's Haircut (Short/Medium) $120+
  • Women's Haircut (Long) $150+
  • Special Occasions / Up-Dos $235

Women's blowouts personalized for short, medium and long hair.

  • Women's Blowout in NYC $50+

Face Frame, partial and full highlights and balayage in several lengths, plus a promotional option for qualifying clients.

  • Face Frame $300
  • Partial Highlight / Balayage (Short) $350
  • Promo Balayage/Highlights $350
  • Full Highlight / Balayage (Short) $375
  • Partial Highlight / Balayage (Medium) $400
  • Full Highlight / Balayage (Medium) $450
  • Partial Highlight / Balayage (Long) $450
  • Full Highlight / Balayage (Long) $490

Consultation-based K-Tip extensions, with partial and full application priced separately from the hair.

  • Hair Extensions in NYC $400+

Lebel Happiness for Hair Treatment for softness, shine and moisture.

  • Happiness for Hair Treatment NYC $100+

Tailored women's haircuts for short, medium and long hair.

  • Women's Haircut in NYC $120+

Balayage and AirTouch, both with an intense mask treatment and a complimentary blow-dry.

  • Balayage in NYC $350+
  • AirTouch in NYC $400+

Uniform all-over color from roots to ends.

  • All-Over Color in NYC $125+

House calls at the client's location, starting at $1,600.

  • House Calls $1,600+

Photos

  • Man in black shirt standing in the salon beside a shampoo station
  • Woman with dimensional blonde hair color result
  • Balayage result with warm caramel waves
  • Long blonde highlights with soft waves
  • Smiling client with brown balayage and waves in salon
  • Back view of long blonde highlighted waves
  • Long wavy balayage blonde result in salon
  • Long brown balayage with soft waves in salon
  • Golden blonde long layered waves in salon
  • Premium blonde color with long waves
  • Honey blonde balayage with long waves
  • Light blonde balayage with long waves
Highlights
  • Balayage, highlights and blonde transformations are the core specialty
  • AirTouch, a low-impact method for a natural gradient, with a Face Frame option
  • Lebel Happiness for Hair Treatment in short, medium or long lengths
  • K-Tip extensions, with a free consultation required before booking
  • Studios in Midtown Manhattan and Austin, Texas
  • House calls available from $1,600
Good for
  • blonde transformations
  • dimensional brunette color
  • low-maintenance color
  • clients after a color correction
  • hair extensions for added length or volume
  • special occasion up-dos
  • in-home appointments
Treats
  • blonde transformations
  • dimensional brunette color
  • low-maintenance grow-out
  • color that did not turn out as expected
  • added length or volume
  • haircuts and blowouts
Techniques
  • balayage
  • highlights
  • AirTouch
  • Face Frame highlights
  • all-over single-process color
  • root touch-ups
  • color correction
  • custom tone and shade blending
  • intense mask treatment
  • K-Tip extensions

Products & treatments

  • Lebel
  • Human hair for extensions, sold by weight

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